Job Description

Job Overview
The mission of the Designer, UX role is to ensure that users experience a useful and smooth experience while engaging with all our advertising products and portals. Our Mumbai team designs, builds, and operates the technology eco-system that powers advertising technology for all our products over to 500 Mn users globally (mainly in US, Europe, Asia). The UX team guards advertising user experience of all Affinity ad products and is responsible for delivering highly intuitive digital experiences for brand and publisher partners accessing various Web Portals and Mobile Apps. The role makes you part of the team located in Mumbai. You will be responsible to create user flows, build wireframes, high & low fidelity prototypes and following the design framework. Partner closely with product managers, UI developers, usability testing leads, and engineers to enhance the overall quality, value, and experience of our products. Responsibilities: • Be part of an agile team and work closely with CxO, UX Head and deliver UX team KPIs and objectives.
• Participate in building quality design experiences for our customer facing dashboards, internal admin tools, owned and operated websites and apps.
• Think Visual - Be involved with product design process, from problem definition to detailed visual design. Communicate design solutions through wireframes, defining information architecture, user flow diagrams, storyboards, site maps, and prototypes.
• Think Data - Deep dive into data to derive insights across channels, countries, languages to deliver the ideal levels of user engagement.
• Partner with product managers, UX/UI designers, UI and FrontEnd developers and business teams to deliver ideal user experiences which improve engagement, drive impact to business and product growth.
• Ensure adherence to design best practices and standards, design consistency across our product platforms adhering to Affinity Design System. Our platforms include Desktop, Mobile site, and Mobile Applications (iOS and Android).
• Identifying design problems and advising accurate, applicable, and reliable solutions meeting both user needs and business goals.
• Preparing and handing off designs and assets to the development team.
• Stay organized - Maintain digital files and assets in a version controlled and visually organized manner with necessary documentation.
• Conducting user testing sessions, interviews, research phases. Validate and support solutions through User Research and Testing.

Required Skills: • 5 years' experience in UX design across consumer facing digital apps/ websites (SaaS, B2B, B2C). Experience in advertising and media preferred.
• Innate gift to simplify and visualize.
• Flexible, curious, and creative, open for new things and able to propose innovative ideas.
• Profound capacity to turn complex interactions into intuitive user experiences.
• Possess a deep and recognizable commitment to user empathy.
• Exceptional skills in ideation, sketching, wireframing, user flows, mapping, and information architecture
• Fluency with prototyping and design tools: most notably Figma, InVision, Sketch, OmniGraffle, Illustrator, Photoshop, InDesign, and/or other UX & prototyping software.
• Knowledge of usability principles and practices, graphic styles, and composition rules.
• Strong understanding of web design best practices, usability patterns, and latest UI/UX trends.
• Clear and current understanding of the capabilities and limitations of HTML, CSS, JavaScript & developing platforms.
• Data nerd - great skill combing through analytics and behavioral insights to generate new experiments and opportunities to improve our products and differentiate the user experience.
• Strong portfolio showing breadth of UX Design work.

About Affinity:
Affinity is an ad-tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience. Established in 2006, Affinity is a 400+ employee company that operates 7 business units, namely - mCanvas, Siteplug, VEVE, AdopsOne, Yield Solutions , Nucleus-Links and Affinity Germany . For more information, visit www.affinity.com.