Job Description

Agency: InitiativeLocation: USAFunction/Craft: PlanningAssociate, Communications DesignBusiness OverviewWe believe in the power of media to reshape our industry and orchestrate a brand\'s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it\'s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.There are four I\'s in Initiative and these represent our core values and behaviors.\xc2\xb7 INDIVID[YOU]ALITY - you bring your genuine and unique self to and into the work, every day.\xc2\xb7 INSTINCT - you\'re tuned in and armed with intelligence; you have a bias for action - shit happens when you\'re around.\xc2\xb7 IMPACT! - you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.\xc2\xb7 IMAGINATION - your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.Position OverviewThe Associate, Communications Design is an entry-level position that plays an important role in the media planning process. In this role, you will learn the fundamentals of media planning and how to leverage media to help deliver on our client\'s business objectives. The ideal candidate is an energetic and proactive problem-solver who is detail-oriented and has an unmatched passion for the advertising industry. In this critical role, you will support the planning team in partnering with the world\'s leading brands and learn from industry leaders at a top media agency.Responsibilities\xc2\xb7 Gain understanding of client business and best practices in client service excellence\xc2\xb7 Develop ability to translate data points into insights that will help substantiate recommendations against business goals\xc2\xb7 Assist team with developing media planning briefs and media recommendations\xc2\xb7 Compile research data to help ensure that client campaigns are reaching intended audiences\xc2\xb7 Develop a mastery of syndicated research sources, planning tools, and media math\xc2\xb7 Use qualitative and quantitative research to develop consumer insights and budget allocations\xc2\xb7 Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries\xc2\xb7 Collaborate with internal and cross-functional teams to ensure that projects are on track and deliverables are accurate\xc2\xb7 Develop strategic POVs (point of views) of media partner offerings and technology as it relates to client objectivesRequired Skills and Experience\xc2\xb7 Proficiency with Microsoft Office: Excel, Word, PowerPoint\xc2\xb7 Excellent Written and oral communication skills\xc2\xb7 Strong organizational and analytical skills\xc2\xb7 Initiative does not require candidates to have a college degreeDesired Skills and Experience\xc2\xb7 Works well under tight deadlines in a fast-paced environment\xc2\xb7 Exceptional attention to detail, organization skills, and multi-tasking capabilities\xc2\xb7 Proven ability to work independently and as part of an integrated team\xc2\xb7 Ability to be a flexible team playerWe See YouAt IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.We See You at IPG Mediabrands.Wage and BenefitsWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee\'s/applicant\'s skill set, level of experience, and qualifications.Employment TransparencyIt is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .About IPG MediabrandsIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world\'s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .

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