Roles and Responsibilities 1. Digital Marketing Planning: Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products 2. Social Media Coordination: Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.). Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness. Manage content calendars, scheduling, and publishing to maintain a consistent online presence. Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions. 3. Email Marketing: Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions. Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates. Monitor and improve email campaign performance based on key metrics and A/B testing. 4. SEO and SEM: Optimize website content for search engines (SEO) to improve organic visibility and drive traffic. Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets. Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies. 5. Analytics and Reporting: Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns. Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights. Make data-driven recommendations for improvements and optimizations based on campaign results. 6. Stay Current with Trends: Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries. Recommend innovative approaches to improve campaign effectiveness and achieve better results. Initiate activities in line with to MHFA India strategy and work plan Support director and team in development of MHFA India digital marketing and communications function Support in any other task that may be assigned by the organization Attention to detail and a commitment to maintaining high-quality content and functionality Job Types: Full-time, Permanent Salary: 20,000.00 - 40,000.00 per month Schedule:

• Day shift

Experience:

• total work: 3 years (Preferred)

Ability to Commute:

• Adyar, Chennai, Tamil Nadu (Required)

Ability to Relocate:

• Adyar, Chennai, Tamil Nadu: Relocate before starting work (Required)

Work Location: In person Speak with the employer
+91 9791191075