Job Description

Summary role description:social media management for a global Systems Integration / IT Services major.Company description:years.Role details:

• Title / Designation: Associate Director - Social Media Management
• Reporting Manager: Senior Director - Marketing & Communication
• Location: Mumbai / hybrid

• Develop and execute a holistic social media strategy and campaigns that aligns with the company\'s overall marketing and business objectives.
• Define a robust channel strategy to manage affiliate pages for key businesses. Channel appropriate content on the optimal social media platform to maximize reach and engagement.
• Oversee the creation, curation, and management of high-quality, engaging content for all social media channels. Ensure all content is consistent with brand design standards and tone of voice.
• Execute social listening techniques to monitor sentiment and recommend proactive campaigns and tactical measures as a part of the company\'s strategy for crisis communication.
• Collaborate with cross-functional teams - including senior business stakeholders, field, service line and partner marketing teams, PR & media relations - to ensure alignment and integration of social media efforts.
• Develop and implement advocacy programs for sales and the wider employee community to grow and engage our online presence.
• Ability to work in a matrixed environment with multiple stakeholders and execute and deliver against defined KPIs and tight deadlines.
• Explore partnerships with influencers, and work with partners and other external stakeholders, to amplify the reach and impact of our marketing efforts.

• Minimum of 10 years\' experience in social media management in a client-side or agency-side role.
• Experience across a diverse set of industries is preferred.
• Hands on experience in leading portfolio of successful campaigns across various channels and demonstrated success in developing and implementing creative strategies that drive brand awareness, engagement, and growth.
• Experience in building, managing, and coaching a global team of social media strategists. Excellent leadership, communication and interpersonal skills - with the ability to inspire and motivate your team members and positively influence your peer group.
• Expertise in social media platforms and proficiency in campaign & content management tools, reporting and analytics (Sprinklr, Hootsuite, Sprout Social, Google Analytics).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent abilities in business storytelling and impeccable written and verbal communications skills. Knowledge of design software, as well as a keen understanding of the latest creative trends to bring ideas to life, is an added advantage
• Bachelor\'s degree in media, marketing, communications, or related field; an advanced degree in management or business administration is desirable.

• Two discussions
• Discussion with Senior Director - Marketing & Communication
• HR discussions

Antal International