Job Description

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose \xe2\x80\x93 the relentless pursuit of a world that works better for people \xe2\x80\x93 we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.Inviting applications for the role of Assistant Vice President, Insurance and Editorial Lead
We\xe2\x80\x99re looking for a brand journalist and content marketer. Someone who can help shape our stories and build content that shares the messages we want to be known for.ResponsibilitiesGenpact is changing. While we\xe2\x80\x99re known for our ability to transform processes for complex, global organizations, we are building our profile as experts in digital transformation. We\xe2\x80\x99re getting great feedback, but we need help creating content strategies that make sure our clients and prospects see us as thought leaders in the industries and areas we care about.
We\xe2\x80\x99re looking for a brand journalist and content marketer. Someone who can help shape our stories and build content that shares the messages we want to be known for.
We build integrated campaigns using articles, case studies, research reports, blogs, social posts, and more that tell a joined-up compelling story. Our content must reflect the needs of our core audiences, strengthen their perception of Genpact, and encourage them to get in touch.
If you\xe2\x80\x99re a skilled content strategist and creator looking to join an editorial and content team in a tight-knit marketing function, get in touch.
There\xe2\x80\x99s a lot to do. We hope you can help us:
1) Build a strategy and plan

• Working with our integrated marketing leads, portfolio marketing leads, and subject-matter experts (SMEs), help build and manage the content strategy and editorial calendar that support the go-to-market plans for our insurance marketing team
• Help define Genpact\xe2\x80\x99s core themes for the insurance market in line with Genpact\xe2\x80\x99s overarching messaging framework
• Lead by example in upholding our tone of voice and writing style. Help train the business in our style of communication

2) Create engaging content

• Execute your editorial calendar with portfolio marketing, Genpact Studios, integrated marketing, and communications teams:
• Write and/or manage SEO-friendly thought leadership with third parties, external writers, editors, and designers
• Edit contributions from the business and the marketing team to reflect Genpact messaging and tone of voice \xe2\x80\x93 such as written content, presentations, etc.
• Script, storyboard, and work with agencies to create animations/talking head/manifesto videos. Storyboard and work with designers on infographics and interactive content
• Create copy for integrated marketing campaigns, including email copy, social media posts, digital ads, and event abstracts/presentations
• Provide messaging, content, and discussion points for events
• Find stories and strong messages from survey data/secondary research to turn into thought leadership
• Ensure compliance with our brand, tone of voice, writing style, and messaging
• Repurpose existing content to engage different target audiences
• Support sales enablement activities

3. Analyze and act

• Review and act on content performance data to improve existing and future thought leadership and achieve greater engagement with our target audiences

Qualifications we seek in you!
Minimum qualifications

• Excellent command of English, strong writing skills, and experience in B2B communications (in-house or agency), freelance writer, journalist, brand, industry business analyst, or management consulting
• Experience of working in marketing teams and with content marketing. The ability to plan and create content that builds awareness or generates demand (including outbound, inbound, events, sales enablement, etc.)
• A good understanding of the key issues facing global insurance/reinsurance companies and brokers and how they\xe2\x80\x99re addressing them. Plus, the technologies in play and benefits they bring
• An expert in writing and editing content for senior audiences using multiple sources (interviews, research, presentations, etc.)
• Knowledge of engaging content formats. Interactive content in particular
• Good stakeholder management, especially with senior business partners and clients, and collaboration skills across a global marketing team
• Strong copywriting skills, for email campaigns, webpages/landing pages, brochures, social media
• Robust editing skills to turn content written by the business/subject-matter experts into quality thought leadership
• Ability to demonstrate the value and impact of content marketing/engagement through metrics
• Skilled in storyboarding and editing visual content like videos, infographics, presentations, etc.
• Ability to research and gather reliable data and information to use in content
• Inquisitive, analytical (data-driven), logical, structured, and accountable
• Intellectually curious, creative, and market oriented
• Strong project management and coordination skills
• Ability to communicate effectively across cultures
• Attention to detail

Preferred Qualifications/ Skills

• Knowledge of SEO, writing for SEO, and writing paid search ads
• Proficient in using social and online channels for promoting thought leadership, Genpact, and our SMEs
• Experience in engaging the sales force to use and promote content

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a \'starter kit,\' paying to apply, or purchasing equipment or training.

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