Job Description

:Overview:We are seeking a highly skilled and motivated individual to lead User Journeys, SEM & SEO Data Validation, and Dashboards team. The ideal candidate will have a strong background in digital marketing, data analysis, and dashboard creation. This role is crucial for ensuring the accuracy and effectiveness of marketing strategies and providing actionable insights through comprehensive data validation and visualization.Responsibilities:

• User Journeys:
• Design, implement, and optimize user journey maps to enhance customer experience.
• Analyze user behavior data to identify trends and opportunities for improvement.
• Collaborate with UX/UI teams to ensure seamless user experiences across all digital touchpoints.

• SEM & SEO Data Validation:
• Oversee the validation of SEM and SEO data to ensure accuracy and reliability.
• Validate data in the HEAP database against inputs from Google, accounting for visits, visitors, app starts and booked loans.
• Compare these metrics against SEO reporting via the cookie database
• Work closely with the digital marketing team to align SEM and SEO strategies with business goals.
• Ensure HEAP platform implementation meets best practices for Angular and identify any gaps in HEAP tracking.
• Recommend solutions to remediate these gaps.
• Develop a method or process for development teams to follow, such as a regression model test, to ensure tracking is properly maintained going forward.

• Dashboards:
• Create PowerBI dashboards that segment data by channel for better analysis and reporting.
• Maintain the SEO data feed from Snowflake to iQuanti and Spiralyze.

• Provide training and support to team members

• Educational Background: A degree in Marketing, Data Science, Business, or a related field. (IIT/NIT preferred)
• Industry Experience: Minimum of 6 years of experience in digital marketing, data analysis, or a related role. Previous experience of analytics consulting in Banking Domain.
• Technical Skills: Strong proficiency in PowerBI, SAS, SQL and Python is essential. Hands-on experience with SEM and SEO tools (HEAP Anlaytics, Google Analytics, Adobe Analytics)
• Analytical Skills: Strong analytical and problem-solving skills.
• Excellent understanding of UX/UI principles, user journey mapping, and industry best practices.
• Proven ability to develop and implement User Journeys
• Communication Skills: Strong communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels. Leadership experience with a track record of managing and developing high-performing teams.

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