Job Description

Responsibilities:- Curate compelling content and promotional materials to drive course promotion and brand awareness.- Manage push notifications, email campaigns, and other marketing initiatives to engage and retain customers.- Develop and implement effective retention strategies to reduce churn and increase customer loyalty.- Develop out-of-the-box ideas to generate revenue and enhance brand awareness.- Analyze campaign performance data and make data-driven decisions to optimize marketing efforts.- Collaborate with designers to create visually appealing creatives for marketing materials.- Work closely with cross-functional teams, such as product, support, and tech, to optimize the customer experience and increase retention.- Generate revenue through strategic marketing initiatives and activities.- Manage affiliate programs to drive sales and revenue.- Stay informed about industry trends, competitor actions, and market developmentsRequirements:- Fluency in English with excellent communication skills.- Creative flair and strong copywriting abilities.- Analytical skills and the ability to interpret data to derive actionable insights.- Proactive and comfortable to work under tight deadlines.- Exposure to Banking, SSC, JAIIB & other competitive exams- Ability to work in a fast-paced environment- Self-motivated with a sense of ownership.- Ability to collaborate effectively with cross-functional teams.Preferred:- Familiarity with Marketing automation tools like CleverTap, MoEngage, WebEngage, etc.- Experience with Ed-tech companies. (ref:updazz.com)

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