Job Description

Responsibilities:

• Event & Campaign management:

• Conceptualize and execute event concepts and themes, based on management requirements.

• Prepare and manage event budgets, media plan ensuring cost efficiency without compromising quality.

• Reach out to Brand suppliers for collaborative events.

• Create event timelines and project plans.

• Track expenses and revenue generation from the said event.

• Secure venues and obtain necessary permits. Coordinate with vendors, suppliers and contractors.

• Supervise event setup, including decor, signage,activities, F&B and seating arrangements.

• Develop event marketing strategies to attract customer walk-ins and supplier participation.

• Analyze event data and metrics to assess performance. Prepare post-event reports and recommendations for future events

Creative Agency Management:

• Preparing and maintain the brand calendar for the year along with marketing activity list with marketing review presentation

• Develop Marketing Communication materials such as Direct Marketing Communication, flyers, social media creatives, digital ads, ATL creative and BTL branding in liaison with the creative agency.

• Campaign briefings to agency involved - digital, event, brand on-boarding, store launch

• Guiding and briefing agency/photographer in ideation for concept shoots or in-house brands.

• Internal creative liaison with the graphic designer

• Internal approval on creatives/ media plans and events.

• Preparing and maintain the brand calendar for the year along with marketing activity list with marketing review presentation

• Develop Marketing Communication materials such as Direct Marketing Communication, flyers, social media creatives, digital ads, ATL creative and BTL branding in liaison with the creative agency.

• Campaign briefings to agency involved - digital, event, brand on-boarding, store launch

• Guiding and briefing agency/photographer in ideation for concept shoots or in-house brands.

• Internal creative liaison with the graphic designer

• Internal approval on creatives/ media plans and events.

Supplier/Vendor Relationship Management

• Develop strong ties with the Brand suppliers and event vendors.

• Communicate effectively with internal teams and external partners.

• Negotiate contracts with vendors to achieve favorable terms.

SoMe Management

• Overseeing Social media content planning.

• Overseeing maintenance of social media hygiene & engagement based on brand guidelines

• Plan and execute Influencer Collaboration

• Overseeing Influencer marketing activation - content creation, PR gifting

Requirements

• Bachelor\'s degree in Marketing, Communications, Fashion (NIFT/NSHM) background or a related field (preferred).

• 3-4 years(max.) of experience in relevant field.

• Strong background in events and general marketing management.

• Good communication skills.

• Creative and strategic thinking with a passion for social media.

• Ability to work independently and manage multiple projects simultaneously.

• Excellent time management and organizational skills.

• Open to frequent travel across the country.

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