Job Description

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As Our Assistant Manager/ Senior Executive - ASO, you will be responsible forstrategist with creative thinking, who knows how to play around ASO to improve the rankings of the app\'s keywords, app\'s visibility and conversion rate as well for both Play Store and App Store apps. The ideal candidate must have experience in App Store Optimization (ASO) and understand the latest trends in the world of App Marketing.

Responsibilities :

- Optimizing the gaming apps on both Play Store and App Store.

- Leading the implementation of perfectly planned ASO strategies, both on-page and off-page activities.

- Deep understanding of the keywords, perform regular keyword research.

- Deep understanding backlinks, off-page optimization activities( Guest posting, Forums, etc.).

- Regular competitor analysis, staying up-to-date with the ASO techniques used by the competitors.

Requirements :

- Have experience in the ASO field of 4+ Years: Gaming industry preferred.

- Have experience in handling tools like - Google Play Console, App Store Connect, SEO Tools (SEMRush, Ahrefs), and ASO Tools ( Apptweak, Appannie).

- A data-driven person, your decisions should be based on analytical thinking.

- Fluent in English, strong verbal and written communication skills.

- Constant A/B testing on the store listing creatives, to try and improve the conversion rate.

- Tracking and monitoring ASO targets, aligning with the business strategy.

- Collaborating with internal stakeholders across the marketing and engineering teams.

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