Job Description

Job Summary: About the Role: This is a revenue generation role where the incumbent will be responsible to s ell our advertising solutions to media agencies and marketeers for Asianet. The incumbent will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded so lutions. Context: Asianet is the No 1 Malayalam entertainment channel. It has been the most watched channel among the Malayalis for more than a decade. Asianet Movies is the No 1 Malayalam movie channel which is Kerala \'s biggest theatre. Asianet Plus is our second entertainment channel under Asianet network with array of programs like fiction, nonfiction and movies. Key Responsibilities: Strategic / Policy related KRAs Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential Demonstrate thought part nership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrics etc. Build a strategy to derive maximum revenue for your accounts Operational / Process / Techno logy related KRAs Create, negotiate and close deals that maximize price/market share and deliver on the client\'s and agency\'s marketing objectives and expectations. Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns Act as an \'Account Manager\' rather than a \'Seller\' by providing dedicated account management to develop and nurture strong long-term relationships with key accounts. Business development to identify new clients Financial Accountability / Commercial Imp act Accurate monthly revenue projections Meet or exceed monthly/quarterly/annual quotas Achievement of CPRP benchmarks and high market share Continuously identify opportunities for additional revenue sources through non FCT avenues - Brand Solutions Continuously strive to identify opportunities to maximize revenue opportunities Performance Measures: Monthly / Quarterly / Annual Revenue Price / yield Client Count (Effective coverage) Accuracy of projections and productivity Qualifications : MBA degree holder with 5+ years of sales experience Personal Attributes: Business acumen Networking and relationship building Collaboration Learning agility Analytical thinking Result orientation About Dis ney Star : Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year. Disney+ Hotstar, India\'s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime e. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences. Join us, and let\'s continue to inspire a billion imaginations.

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