Job Description

:Job Title: Sr. Executive/ Assistant Manager Marketing Communications SpecialistJob Type: Permanent, Full-timeFunction: MarketingBusiness: Godrej ChemicalsLocation: Mumbai, Maharashtra, IndiaAbout Godrej Industries GroupAt the Godrej Industries Group (GIG), we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.www.godrejindustries.comAbout Godrej Industries (Chemicals)Godrej Industries (Chemicals) is one of the oldest businesses of the Godrej Group and is in the business of manufacturing oleochemicals in India since 1963. Today, we are one of India\xe2\x80\x99s leading oleochemicals players and manufacture and market over 100 chemicals for use in more than 24 applications. We are expanding our reach globally and our products are exported to over 80 countries in North and South America, Asia, Europe, Australia and Africa. Our state-of-the-art manufacturing facilities are located in India at Valia in Gujarat and Ambernath in Maharashtra.Over the last decade, we have diversified our product portfolio to include value added specialty products. We are constantly looking for new ways to collaborate and learn from partners across the globe. At the same time, we are also investing significantly in Research and Development to enhance our capabilities and grow our product portfolio. We recently set up a Research and Development centre at Ambernath and a pilot plant at Valia to develop our new range of products. We have also formed a Technology Excellence Group to build on our technical capabilities and cross-pollinate best practices between our factories.www.godrejindustries.comJob Purpose: Drive the marketing communication and digital marketing initiatives for Godrej Chemicals, enhancing brand visibility, engaging target audiences, and supporting business growth through comprehensive marketing communication initiatives, strategic content creation, and digital marketing.Roles & Responsibilities:

• Lead all marketing communication initiatives for the chemicals business, organize and manage various events, including product launches, promotional activities, and customer engagement initiatives.
• Plan, execute, and optimize digital marketing campaigns across platforms like LinkedIn, Google Ads, and industry-specific channels to improve online visibility and lead generation.
• Oversee content scheduling and social media management to maintain consistent brand presence.
• Maintain, update, and optimize the company website to ensure it reflects current marketing campaigns, product offerings, and is optimized for user experience and SEO.
• Track and manage leads generated from all marketing efforts, ensuring timely follow-up, nurturing, and handover to the sales team. Analyze lead quality and conversion rates to refine strategies.
• Develop and maintain high-quality content for marketing campaigns, sales materials, pre-sales support, emailers, newsletters, datasheets, proposal templates, brochures, success stories, technical presentations, and case studies.
• Ensure content aligns with brand guidelines and regulatory standards, effectively communicating complex technical information.
• Conduct market research studies to review and refine marketing plans and product campaigns.
• Develop and execute marketing communication plans, ensuring alignment with overall business goals and brand strategy.
• Design engaging graphics for digital and print media, including brochures, flyers, banners, infographics, and social media visuals.
• Continuously interact with sales teams and customers to stay attuned to market competition and industry trends.

Educational Qualification:MBA(Marketing)Experience:4 \xe2\x80\x93 8 yearsSkills:

• Proven expertise in digital marketing, Marketing communications, content creation, and graphic design, with experience in the B2B chemicals sector preferred.
• Strong understanding of SEO principles and best practices.
• Excellent written and verbal communication skills, with the ability to simplify and convey technical information effectively.
• Innovative thinker with strong project management and collaboration skills.
• Analytical mindset with the ability to make informed, data-driven decisions.

What\xe2\x80\x99s in it for you?Be an equal parentChildcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners

• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel

Coverage for childbirth and fertility treatmentNo place for discrimination at GodrejGender-neutral anti-harassment policySame sex partner benefits at par with married spousesCoverage for gender reassignment surgery and hormone replacement therapyCommunity partnerships and advocacyPersons with Disability (PwD) careWe are selfish about your wellnessComprehensive health insurance plans, as well as accident coverage for you and your family, with top-up optionsElder care for those who might need to extend support to senior family membersPreventative healthcare supportOutpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.Uncapped sick leaveFlexible work options, including remote working and part-time workMental wellness and self-care programmes, resources and counsellingCelebrating wins, the Godrej WayStructured recognition platforms for individual, team and business-level achievementsDigital and offline instant recognition platforms

Godrej & Boyce