Job Description

About OML:

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India's independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for 'Dewarists' and have been the first homegrown content business to have a strong footprint in over 22 countries.

Today, Only Much Louder businesses include -: Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists, and more. Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more. Branded Content: With businesses in the creative and branded content space Only Much Louder has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty, Canva India and more.• 1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22 countries and teams in Russia, Poland, Nigeria and Japan.
• GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.

Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns. Key responsibilities: • We are looking for someone who can deliver on media strategy, planning, buying and execution across online media platforms with a deep understanding of Media Agency ecosystem
• Willingness to work with multiple client/internal teams simultaneously and demonstrated ability to manage a junior resource(s) as well to cater to campaigns across multiple geographies
• Have a deep understanding of the key metrics, insights, and analytics across different social media and content platforms (like Facebook, Instagram, YouTube, TikTok, other social media networks, content platforms, mobile apps, blogs, etc.) and be comfortable with all social media and web analytics tools

Understand the levers of content creation and performance to analyse social media performance & audience data and make recommendations based on the analysis to support content decisions
• Having an acute sense of a creator's way of working
• Ability to handle large media budgets to best optimize engagement based branded content campaigns and pivot if necessary basis data backed decisions
• Reachout to new platforms in social media as well as measurement partners to understand the ever evolving media landscape
• A robust understanding of all platform based digital advertising is required
• Demonstrate experience using data and KPI metrics to monitor performance of organic content along with measuring paid campaign effectiveness, making recommendations on adjustments and creating opportunities to increase marketing ROI
• Run ad-hoc reports pulling performance data, drawing practical conclusions and recommendations by executing deep & complex quantitative analysis over the campaigns' data and turn them into insights
• Track content consumption, platform evolution and new digital media trends across the globe turning them into impact/actions for teams at Global Creator Network (GCN)
• Knowledge of and interest in the latest developments in the content and tech world is a must
• Strong sense of analytical and quantitative skills. The role involves a lot of market research, analysis of hard data and using metrics to back up intuition along with being able to assess the efficacy of marketing plans
• Knowledge of public data APIs and access to data across different social platforms, coding skills e.g. Python, Javascript is a huge plus
• Plan, delegate, review & priortise work in a multiproject & multitasking environment

Skills and Prior Experience: • Minimum 4-8 years of hands-on experience with social media analytics/Influencer marketing/(campaign planning)/ paid marketing/ content marketing campaigns (Facebook, Google Search, Google Display, YouTube, etc.) with a proven track record of success in media/programmatic space
• Experience in handling large scale campaign planning, optimization for both performance and brand impact
• Strong grasp of the overall digital marketing ecosystem and the role that paid social and organic content play within
• A passion for the entertainment business and a strong understanding of popular culture
• Excited by challenging problems with a strong will to learn new processes and technologies.
• Be logically and analytically strong, able to learn fast, self motivated and independent in execution
• Excellent numerical ability, attention to detail and ability to perform gracefully in a multitasking project environment
• Experience in managing junior resource would be a plus

Our values:

• We build opportunities for our artists, brands and fans; and it's important for us to be reliable and efficient
• We demonstrate honesty, excellence and commitment to success
• 'It's not my job' is not part of our vocabulary, we even stuff envelopes
• We make mistakes, but only to learn from them to build resilience
• We take care of ourselves and our colleagues
• We are our own managers
• We are committed to equality and inclusion
• We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.
If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)