Their primary role as a genre custodian :- Genre/Channel Viewership Analysis to understand channel growth areas and need gaps as well to look for Channel Highpoints for sales pitches at a client level- Ideation for revenue maximization- Creating Show Packages along with Pricing team & finding integration opportunities to monetize- Adex analysis to understand potential and growth prospects.- Other Opportunities in terms of in-content integrations, marketing initiatives, digital etc.- Creating monthly/weekly updation/forecasting reports based on viewership and adex- Competition update in terms of content, adex, viewership shifts - Become the one point of contact for the channel and sales team- Coordinate with channel teams on integrations - mediator & enablerKey skills :Tools : YUMI (BARC), Advanced Excel, TGI, IRSOthers :- Affinity for Data analysis, understanding of media planning and media buying; Understanding of brand metrics, brand marketing concepts.- Faster turnaround time; Willing to work late shifts and if required on weekends. Team playe (ref:updazz.com)
updazz .com
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