Job Description

ROLES & RESPONSIBILITIES Infogain is looking for a Marketing Operations Manager to monitor, measure, and analyze the effectiveness of marketing initiatives as they relate to the overall company\'s goals. This cross-functional position will help build and maintain reports that provide accurate and actionable insights and own processes and automation to ensure successful business outcomes. The Marketing Operations Manager is expected to: Maintain a detailed documentation on our marketing operations Develop and drive the marketing database strategies and execution in relation to consumer growth, segmentation, data cleanliness and completeness. Create dashboards and reports in Marketo that improve visibility into effectiveness of marketing campaigns Coordinate with marketing strategist in the creation and management of marketing campaign process for the purpose of driving leads from both consumers and prospective consumers. Support measurement of campaign effectiveness and campaign insights Implement and audit all tracking mechanisms to ensure data accuracy. Build static and dynamic segmented lists for tailored campaigns based on persona, past activities messaging and customer journeys. Evaluate and provide recommendations on how to optimize the current tech stack. Establish and maintain scalable processes that ensure best practices in campaign and lead management. The ideal candidate will have: Minimum of a Bachelor s Degree in Marketing, Communications or related field Proven 4-5 years of work experience as a Marketing Operations Manager or similar role Experience with reporting and analytics Proficiency in MS Office Excellent verbal and written communication skills Strong interpersonal skills Ability to prioritize tasks Strong organizational skills Highly developed attention to detail Strong multitasking skills Strong analytical skills Strong presentation skills Ability to work independently Ability to work in a fast-paced work environment

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