Job Description

PURPOSE/ MISSION:To ensure positive development of the adidas brand story telling through Sports Marketing with the help of Athlete ambassadors in various sport categories leading with Running, Football & Olympic sportsExecute the India Influencer and Athlete Strategy, taking into account relevance to the local market.Build & execute running strategy in India through Sports Marketing and adidas runners communityACCOUNTABILITIES:Functional:

• Execute the sports marketing with the category lead developing contracted and non contracted athlete roaster
• Develop local adidas Runners community strategy in line with the global guild lines to continue AR community influence in India.
• Work closely with the AR athletes and agencies ensuring smooth functioning of the community.
• Ensure global marketing guidelines are upheld during execution of concepts to local market
• Working with the Brand Comms team in Implementation of Marketing Events
• Support the control of existing asset agreements (product and servicing)
• Ensure timely and sufficient equipment support to Sports Marketing partners with the material contractually agreed and ensure on- and off-field visibility
• Reporting of country sports marketing trends, including competitor analysis
• Elaborate and implement the Brand Communications & Sports Marketing plan, within the brand guidelines, integrating the effort of the creative, media, online, BTL and PR agencies
• Ensure translation into cost efficient implementation across all appropriate communication channels and tools
• Maintain close contact with sports agencies or clubs; as well athletes and influencers
• Management of promo stock at country level

People:

• Brand adidas: Brand Management Leads
• Brand adidas: other BUs Brand Marketing
• adidas Finance / Controlling
• adidas Procurement
• Creative Agencies
• Athlete & their agents
• External partners and key accounts
• Sports Federations, Associations & Race event Organizers

Controlling:

• Monitoring Product servicing
• To monitor all reports
• To monitor budget for community & athletes

Compliances:

• To observe both global and local policies and procedures in all dealings;

KNOWLEDGE, SKILLS AND ABILITIES

• Interpersonal/communication skills and some level of strategic thinking.
• Some experience in Sports/ Marketing communications.

• Understanding of an ever-changing sport landscape and exposure to marketing project management.
• Ability to collaborate and use platforms and tools utilized by multiple functions as well as ability to support internal and external cross-functional groups: product marketing, communications, social, digital.
• Understanding of and passion for the sports and fashion/entertainment industry.
• Presentation and organizational skills.

PROFESSIONAL BACKGROUND/ EXPERIENCE:

• Degree in Marketing, Communications, (Master Degree / MBA a plus)
• 4-5+ years\xe2\x80\x99 industry and / or relevant work experience in Marketing, Sports Industry, Activation Agencies, Sports Management
• Fluent written and spoken English language skills.
• Passion for Sport specifically Running would be an advantage.

Adidas