Job Description

Job Posting Title: Assistant Manager - Product & Revenue Strategy, Star PravahReq ID: 10099100:About the Role:This role is expected to be a key link between Content team and Sales teams and drive the brand philosophy and sales/revenue strategy for the channel to optimize channel inventory. This will be done through effective forecasting, planning, pricing and property integrations based on deep understanding of customer needs and patterns.Context:Star Pravah is our leading General Entertainment Channel in Maharashtra and is a critical part of any client's plan in the state of Maharashtra. It is the top performing channel in the market with no close competition and hence contributes significantly in terms of revenues. Pravah Pictures is the biggest platform in Maharashtra movie premieres and boasts of a library of all recent hits. The role is very critical in achievement of regular revenues, identifying sponsorships, and monetizing Impacts, as well as having a complete hold over the portfolio / territory.Key Responsibilities:
Strategic / Policy related KRAsImplementing the revenue strategy for the channel/cluster basis channel objectives, budget for the year, market scenario, competition, etc. to ensure the sales organization achieves overall revenue targetDevelop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunitiesFacilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genreOperational / Process / Technology related KRAsBuilding an understanding of the industry and clients through industry reports, trends, articles, BARC data to know plans of our key clients and categories to pre-empt the sales team for proactive pitching.Analyse market trends, Media performance versus Brand parameters and other critical trends.Support creation of pitch and evaluation of the pitch of annual deals and mega dealsEngage with sales teams for ensuring revenue rationalization by tracking the funnel/pipeline for a healthy business and designing attractive packages for them to take to the market.Providing frontline support through reporting and analytics - Equipping the sales team with data insights so they can handle queries from clients and media planners/buyers with confidence.Evolve constantly on current methodologies & tools to incorporate new approaches to advertisers & sponsorsWork on comprehensive presentations for reviews as requiredBI & Other Qualitative/Quantitative Reports -Generating relevant reports proactively using BI, BARC and other tools to enable sales team with relevant data pointsFinancial Accountability / Commercial ImpactExecute impact/ non FCT elements that convert to higher revenue generationWork with finance and PRS lead to develop annual budgets for respective channels as per company goalsSupport creation of annual deals & monthly deals, monitoring channel performance within & outside GenreIdentify & highlight opportunities to CSP/ RH/CHPerformance measuresTimely and accurate submission of the budget and reforecast as required and comprehensive view of the performance of the channelsPresentation of the review in the format as requiredProvide quantifiable inputs which influences favourable decision making by clients and shapes direction of business strategyQualifications:Qualification: MBAWith 2+ years of post-qualification experience, preferably from Business consulting/ strategy backgroundPersonal Attributes:Business AcumenPlanning and organizingInfluencing SkillsResult OrientationNegotiation SkillsAbout Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.Disney+ Hotstar, Indias leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation, and an unwavering focus on delivering to the expectations of our audiences.Join us, and let's continue to inspire a billion imaginations.Job Posting Segment: Entertainment-SalesJob Posting Primary Business: Sales Strategy - Star PravahPrimary Job Posting Category: Sales Pricing and PlanningEmployment Type: Full timePrimary City, State, Region, Postal Code: Mumbai, IndiaAlternate City, State, Region, Postal Code:Date Posted: 2024-08-27

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