Nickelodeon India is the No. 1 franchise in the kids\' category, with Nick being the No.1 kids\' channel for 9 years and counting. The franchise boasts of a bouquet of channels like Nick, Sonic, Nick Jr. and Nick HD+ available in about 120+ million households across 7 languages - catering to kids across all age groups from Tots to Teens. It is home to iconic toons like Motu Patlu, Happy & Pinaki, Chikoo Aur Bunty, Rudra and Abhimanyu amongst many others on Nick and Sonic; and leading pre-school shows like, Dora the Explorer, Paw Patrol, Peppa Pig on Nick Jr. and marquee international properties like SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Loud House, Kung-fu-panda, Penguins of Madagascar etc on Nick HD+. As the leading entertainment destination for kids, the franchise is dedicated to creating content that sparks laughter, fun, curiosity and learning. Nickelodeon India gives kids a complete multi-platform experience. The brand engages and entertains kids across India with innovative campaigns and initiatives through diverse touchpoints. Continuous on-air engagements and interactivity, experiential formats on ground, consumer products, online games and an engaging social and digital presence has resulted in the franchise with the highest reach of 53 million kids across India. With an approach that puts \xe2\x80\x98Kids First\xe2\x80\x99, Nickelodeon India takes pride in encouraging kids to be themselves \xe2\x80\x93 fun, messy, and free-spirited and truly connects with them wherever they are.


We are looking for a driven and creative Content Growth and Monetization (YT,FB,Snap) Specialist who will be responsible for developing strategies to grow our presence and monetize content on Facebook and Snapchat. The ideal candidate will have a deep understanding of social media platforms, content trends, and audience behavior. This role requires a combination of analytical skills, creativity, and business acumen to drive growth and revenue.

What will you do?

• Develop and implement content growth strategies for YouTube, Facebook and Snapchat platforms to increase audience engagement, reach, and followership
• Analyze content performance metrics, audience insights, and market trends to identify opportunities for optimization and growth
• Collaborate with cross-functional teams including content creators, marketing, and sales to develop integrated strategies for content distribution and monetization
• Create compelling and engaging content tailored to each platform\'s audience and format, ensuring alignment with brand guidelines and objectives
• Optimize content distribution tactics such as posting frequency, timing, and targeting to maximize reach and engagement
• Stay up-to-date with the latest features, algorithms, and best practices on Facebook and Snapchat to drive innovation and competitive advantage
• Monitor and evaluate key performance indicators (KPIs) to assess the effectiveness of content strategies and make data-driven recommendations for improvement
• Identify and explore new monetization opportunities on Facebook and Snapchat, including advertising, sponsored content, partnerships, and other revenue streams
• Build and maintain relationships with platform representatives, influencers, and industry contacts to enhance collaboration and stay ahead of trends
• Provide regular reports and insights on content performance, audience demographics, and revenue metrics to internal stakeholders

Who should apply?

• Proven experience in digital media, content management, or YouTube CMS & Facebook channel management
• Strong understanding of YouTube and Facebook content policies, monetization guidelines, and CMS functionalities
• Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions
• Effective communication and interpersonal skills, with the ability to collaborate with cross-functional teams and build strong relationships with content creators and partners
• Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Strategic thinker with a proactive mindset, capable of developing innovative solutions to achieve business objectives