Posted Date
28 Feb, 2023

Business
Reliance Brands

Family
Marketing Management

Functional Business Area
Marketing

Location
Mumbai

Job Responsibilities
"Develop Strategy Building and implementing the strategy - brand architecture, identity definition and guidelines To develop and execute customer acquisition and retention strategy Develop and execute a fully integrated brand marketing communications plan supporting the overall brand strategy. Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) Retail Marketing Assist the Marketing head in the retail marketing profile with an objective of increase in walk ins across all retail doors through local tie ups & partner deals, local influencer associations, events and digital marketing Working with business, merchandising, retail and marketing team to prepare and execute a quarterly marketing calendar per store Assist in leading front end retail initiatives with an objective of driving walk ins - styling sessions, pop ups, previews etc Be a critical liaison between front end retail and back end business and marketing teams for store level product, customer and competition insights Brand Collaborations Marketing & relationship manager for Satya Paul and other brands Working on an annual marketing calendar to drive walk ins and acquire new clients Preparing a quarterly/half yearly report of analysing such tie ups on these parameters and suggesting way forward Scouting for new brand collaborations and partnerships at local and national levels for new client acquisition and business growth Marketing & Events Project Management Assist Marketing head in key marketing initiatives, events and in close liaison with the digital & content, business, VM and retail teams. Create launch and promotion strategy for collections, products & marketing events using a suitable marketing mix of offline and online marketing tools. Drive Marketing Strategy and calendar Event Management o Manage the marketing event calendar on a monthly, quarterly and annual basis, segregated by retail stores & business verticals o Develop the event matrix using a mix of experiential & thought leadership events along with retail & tactical events to drive both brand positioning and customer metrics o Develop communication briefs, targeted customer mix and relevant marketing elements for events in line with business & event objectives o Liaison with the digital & content team on all offline events to develop targeted digital marketing strategies Digital Marketing Ideate & execute shoots of various nature such as Campaign shoot as required for a campaign Managing digital media budgets, earned media, targeting and tracking ROI Identify potential alliances and develop relationships with influencers who have the potential to grow the brands circle of influence and network "

Education Requirements
Graduation/PG in relevant field

Experience Requirements
4 to 8 years

Skills & Competencies
" Demonstrate strong business understanding with flair for fashion retailing. You have demonstrated ability to use data to develop and measure marketing programs An entrepreneurial mindset, including a high tolerance for ambiguity, a penchant for experimentation, and a bias toward action You're a problem solver by nature; you're comfortable finding implementable solutions and moving quickly in a fast-paced process "