• Bengaluru, India
• GSH
• 3084780

Wipros Digital Operations and Platforms (DOP) is a leader in providing next generation technology to global enterprises. DOP combines core business knowledge with leading technologies such as digital, robotics process automation, cognitive technologies, and analytics to offer powerful business intelligence that helps in improving business visibility, allowing business leaders to respond quickly to evolving market needs. DOP is among the largest and the highest growth businesses in Wipro with a global delivery footprint that has created billions of dollars in value for clients and is widely recognized by industry experts and analysts.

Roles & Responsibilities:

1. Demand Generation:

• Develop and drive marketing initiatives to create pipeline, pipeline conversion, enable sales success and increase brand awareness.
• Forecast, measure, analyze and report the impact of demand creation activities on sales pipeline, revenue, and sales cycle length.

2. Sales Enablement:

• Create sales support collateral (Point of view papers, case studies, videos, infographics, social media posts), enable business teams with value propositions and competitive differentiators.
• Chalk out the marketing and promotion calendar in conjunction with cross functional teams and implement it.
• Devise and execute campaigns - in person and online

3. Event Support:

• Research industry events for participation and speaker slots for leadership
• Plan, budget and execute brand events, roundtables for customers and partners at various scales.
• Partner with Geo-Marketing SPOCs to conduct webinars.

4. Manage events (in-person and in-house) end to end

5. Brand Awareness and recall:

• Develop strategies to achieve targeted market share to be ranked in the top quadrant in analyst reports.
• Public relations- Thought leadership published in industry leading publications (offline/online)
• Executive communication - Leaders speaking at multiple forums Help with speaker notes and script.

6. Vendor and agency management

Qualifications:
The successful candidate possesses the following:

• 4+years of B2B marketing experience, preferably in IT and services industry
• Experience with executing virtual and in-person events.
• Excellent communication skills- written and verbal.
• Hands-on experience in developing content for webpages, sales enablement collaterals, email copies.
• Experience in Demand-generation and Lead-gen programs
• Interactions with industry analysts
• Outstanding in Campaign Conceptualization and execution
• A passion for digital platforms and channels
• Self-directed and comfortable in highly demanding environments
• Strong project management skills and high attention to detail and quality deliverables
• Comfortable working in a highly matrixed, culturally diverse, globally distributed organization.

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We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, caste, creed, religion, gender, marital status, age, ethnic and national origin, gender identity, gender expression, sexual orientation, political orientation, disability status, protected veteran status, or any other characteristic protected by law.

Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicants including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis. Wipro provides equal opportunities to all and values diversity.