Job Description

Location: RGA Tech Park, 2nd floor Block-2, Survey # 31/1, Chikkannhelli Village, Varthur Hobli, Bangalore East Taluk, Bangalore - 560035, India Carrier is the leading global provider of healthy, safe, sustainable, and intelligent building and cold c

Location: RGA Tech Park, 2nd floor Block-2, Survey # 31/1, Chikkannhelli Village, Varthur Hobli, Bangalore East Taluk, Bangalore - 560035, India Carrier is the leading global provider of healthy, safe, sustainable, and intelligent building and cold chain solutions, with a diverse and world-class workforce. With more than a century of expertise, we drive innovation while putting our customers first, helping protect our planet, and inspiring and empowering our people. The reason we come to work every day - To create solutions that matter for people and our planet. Carrier solutions inspire confidence in everyday life and the things that are important to our customers. We keep people safe, comfortable and in control of home health. We support our customers in preserving food and medicine as they make their way to people across the globe. We help optimize buildings for energy efficiency and to benefit the people inside. EcoEnergy Insights, a part of Carrier, plays a significant role in Carrier's solutions and services to make buildings energy efficient and optimized for their purpose. The business has grown over the last 10 years from being a recognized player in delivering energy management services, to being recognized as an overall IoT company of the year with the Best Predictive Analytics platform, delivering solutions to digitally transform building equipment operations and maintenance. We are excited and ready for an accelerated pace of growth. The marketing department of EcoEnergy Insights has played a key role in this journey and is looking for an Assistant Manager to help take the business to further heights. This B2B marketing role requires a candidate with a flair for Digital Marketing and preferably, who has experience in PaaS or product marketing. The ideal candidate would be someone familiar with Search Engine Optimization, Social Media marketing (primarily LinkedIn), tradeshow participation, content marketing, account-based marketing and even managing agencies and managing communications. The candidate will work with our go to market teams and our product teams, in addition to other teams in the larger Carrier organization. The candidate will also lead and collaborate on creation of content, awareness campaigns and lead gen and lead nurture programs. This is pretty much an all-action role where each day is different and the learning curve is steep. This role is based in Bangalore, India. (Carrier follows its worX model - Under worX, employees whose responsibilities allow for remote work can do so 20-25% in a year - in alignment with Carrier's flex work philosophy.) Key responsibilities: Managing the overall online strategy for EcoEnergy Insights. Own end-to-end execution of integrated digital marketing campaigns: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization Researching and implementing content recommendations for organic SEO success For a set of products: Create compelling sales and marketing collateral (e.g., e-mails, brochures, case studies, press releases, blog posts, videos, web page content, event content) to create awareness and acquire and nurture leads. Support our sales efforts in select high potential geographies. This includes account focused marketing for key accounts to scale up the business. Managing agency relations. This includes identifying agencies to support our work, evaluating them and working and coordinating with them to complete projects (ranging from videos to content to collateral to events). Working with Carrier Marketing and other stakeholders for necessary approvals Marketing communications: Developing select PowerPoint slides/ presentations, for internal and external audiences There is opportunity to further expand the scope of the role and grow in areas such as Analyst Relations and PR and Media Management. EDUCATION PREFERRED: MBA - Marketing, Prior work experience in a Prior work experience in an IT/PaaS organization (B2B) is a plus EXPERIENCE PREFERRED : Essential Competencies/ Primary Skill Set : Soft Skills An understanding of B2B marketing with a passion to learn more Ability to take ownership and work independently in a fast-paced, collaborative environment. Ability to work with globally distributed stakeholders. Excellent spoken and written communication skills(in English) Excellent analytical and presentation skills, with an eye for detail Strong organization and prioritization skills, ability to switch between multiple projects while moving the needle forward on each of them. Technical Skills Digital marketing experience, with a significant part of that being hands-on experience with campaigns on search, display, social-media and email. A strong grasp of the nuances of each channel. An understanding of html is a plus. Ability to handle agencies to complete projects: Ability to draft briefs for agencies and work with multiple agencies to ensure goals are met. Experience with content marketing is a must. Prior work with long form content such as brochures, case studies, is a must. While we do work with content writers, a lot of our content gets developed internally as well. Ability to write compelling ad and email copy is a great plus. Ability to prepare slides to show concepts or key messages in MS PowerPoint is a must. Understanding or experience of using Salesforce Lightning CRM, Salesforce Pardot, is a plus. Experience operating A/B testing on Ad copy & landing pages is preferred Experience in managing exhibiting at tradeshows and carrying out integrated campaigns around the same, is a plus Experience of preparing, conducting webinars and promoting them is a plus. Experience of running lead gen and lead nurture campaigns is a big plus. Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class. Job Applicant's Privacy Notice: Click on this to read the Job Applicant's Privacy Notice