Job Description

Responsibilities Come up with a robust brand marketing strategy that takes forward the Payments mandate across SME Audiences Ideate, collaborate and drive rigorous execution against this strategy. Drive brand marketing efforts across campaigns, social media, content communities. Drive long term brand vision as a key, senior member of the marketing team. Ideate execute against viral creative campaign ideas. Prepare a structured framework for objectively measuring the efficacy of marketing efforts. Present data backed post mortems of campaign performance. Work with external agency partners, internal channel marketing, design teams in ensuring execution conformance. Work collaboratively with the social media product marketing teams in planning, executing new product Planning and executing marketing programs and campaigns successfully. This includes strategy planning, market positioning, pricing, promotion and advertising Analyzing competitor brands, shopping behaviors and consumer trends, Creating and maintaining brand budgets Setting up the annual brand calendar, coordinating Cross-functional activities and ensuring timely completion of all deliverables Representing the company at various online and offline events like product launches. Trade shows and analyzing competitor brands, shopping behaviors and consumer trends Creating and maintaining brand budgets Setting up the annual brand calendar, coordinating cross-functional activities and ensuring timely completion of all deliverables Representing the company at various online and offline events like product launches, trade shows and conventions Measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs Coordinating with vendors and distributors to get input on product design and implementation Qualifications Any graduation with 5-7 years experience with advertising agency or banking or real estate field

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