Advert reference : 03798ABOUT US When electrical power is crucial, when lighting is essential, when the process is critical Socomec provides solutions adapted to critical installations. Socomec is an independent manufacturing group with more than 3900 employees in 28 subsidiaries around the world and a turnover of 604 million euros in 2021. Working at Socomec means being part of a company that continues to grow through innovation in a dynamic, open and friendly environment. It also means being a part of a rapidly expanding international company committed to sustainable development serving the energy transition.YOUR MISSIONS Socomec, a leading provider of power management solutions, is seeking an experienced Manager of Marketing and Communication. The successful candidate will be responsible for developing and executing content marketing strategies that engage and educate our target audience, drive brand awareness, generate leads and ultimately support our sales and business goals. Responsibilities : Content Marketing & Lead generation

• Develop and execute a comprehensive content marketing plan to support business objectives, including: thought leadership, lead generation, product launch, and brand building
• Collaborate with cross-functional teams including product management, sales, and marketing communications to ensure content aligns with overall business goals and messaging
• Lead the creation and execution of content marketing initiatives including white papers, webinars, case studies, email campaigns, social media, and other digital marketing activities
• Utilize data-driven insights to measure the success of content marketing initiatives and continuously refine and optimize efforts.
• Manage the lead generation process from start to finish, including lead qualification, follow-up, and conversion.
• Work closely with the sales team to ensure leads are properly nurtured and pursued.
• Monitor and analyze lead generation data to identify areas for improvement and optimization.
• Capturing of Project informations and share with Sales colleagues for prospection activity.

Media Relations

• Lead the development and implementation of advertising campaigns, including print, digital, and broadcast advertising
• Develop and implement public relations initiatives, including media outreach and thought leadership initiatives.

Internal Communications

• Create content for intranets, group contacts, blogs, newsletters, and email bulletins used by Socomec.
• Closely collaborate with Human Resources to carry out communication efforts from conception to completion.
• Participate in the development of CSR communication strategies and materials for all internal and external audiences to ensure consistency in corporate messaging across business units.

Customer Satisfaction

• Conduct customer satisfaction survey periodically, analyse the data and feedback to identify areas of improvement and make recommendations to senior management.

Profil requis

• Bachelor's degree in Marketing, Communications, or related field
• 5+ years of experience in B2B content marketing, lead management and communication
• Excellent written and verbal communication skills with the ability to create compelling, high-quality content that engages and informs our target audience
• Strong project management skills and the ability to execute multiple initiatives concurrently
• Experience with data analytics and the ability to measure and track the impact of content marketing initiatives
• Ability to work collaboratively and cross-functionally with a wide range of stakeholders
• Strong attention to detail, organizational skills, and ability to meet deadlines

Socomec offers a dynamic and innovative work environment, with a commitment to employee development and growth. If you are passionate about content marketing and posses strong communication skills with proven track record of developing and executing effective strategies, we encourage you to apply for this exciting opportunity. Apply today and join a company that is making a difference in the world of power management!