Job Description

:Lead Generation /QualificationExperience: 3+ years experience in lead generation using Google Ads, Emails, Online forms, Surveys, Calling etc for Lead Generation ExpertWe are looking for an experienced Lead Generation Expert who can plan & execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.Responsibilities

• Establish the end-to-end lead generation capabilities and strategy that align with the needs and goals of the company
• Execute all web, SEO/SEM, PPC, marketing database, email, social media, and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

• Excellent understanding of digital marketing concepts and industry best practices
• Proven working experience in digital marketing
• Experience with Google Ads, Email Campaigns, and SEO/ SEM & Social Media Ads
• Knowledge of web analytics tools
• Experience in the implementation of data and analytics strategies
• Adept at writing skills, to effectively communicate the companys brand message

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