Job Description

With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world&rsquos biggest brands&mdashand we have fun doing it. We dream in digital, dare in reality, and reinvent the ways companies work to make an impact far bigger than just our bottom line. We&rsquore harnessing the power of technology and humanity to create meaningful transformation that moves us forward in our pursuit of a world that works better for people. Now, we&rsquore calling upon the thinkers and doers, those with a natural curiosity and a hunger to keep learning, keep growing., People who thrive on fearlessly experimenting, seizing opportunities, and pushing boundaries to turn our vision into reality. And as you help us create a better world, we will help you build your own intellectual firepower. Welcome to the relentless pursuit of better. We are inviting applications for the role of AM, Digital Marketing Specialist In this role, you will be an analytical, creative & energetic self-starter to work closely with customer&rsquos Business Partners, Marketing Communication Leaders, Field Marketing and Commercial teams to translate marketing strategies into performance tactics. The role is a blend of analytical, creative & technical marketing skills. The role supports the execution of programs through shared services resources including virtual/events, exhibits, collateral/sales tools & includes a strong focus around digital communication platforms. Responsibilities . Email Programs. Build, test and execute retention and acquisition campaigns based off Field Marketing and Marketing Communication Leader briefings. This Includes the creation of written content, data analysis, testing, performance reporting and create learnings for optimisation of future programs. . Marketing Automation Tools. Understanding of automation tools (Marketo preferable) to deliver data driven, timely and relevant engagement points. This includes the assistance in developing innovate new applications of the technology to support the marketing function. . Web. Assist in developing, creating and managing web content and analytics. . Customer Data. Maintain the integrity and effectiveness of database. Identify the best ways to reach, segment and leveraging customer data for more effective campaigns. . Asset Management. Marketing asset management including localisation of global content, collateral within the SFDC libraries and GE compliance approval systems. . Collateral. Assistance with the development and coordination of collateral/sales tools including design, production and distribution. . Vendors. Third party vendor management for print, design and logistics. . Scheduling. Development and maintenance of Program annual calendar. Qualifications we seek in you! Minimum qualifications . Bachelor&rsquos Degree in Marketing, Digital Marketing, Design, Communications or related field. . Proven professional experience in digital marketing, marketing communications or related field. . Strong analytical and process skills . Knowledge of Adobe Marketing Cloud an advantage . Working knowledge of CSS, HTML and Salesforce.com Preferred qualifications . Strong attention to details . Excellent communication and problem solving skills . CSS, HTML and Salesforce.com . Strong MS excel skills, Advanced Excel, VBA and MS Access Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.

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