Job Description

Function/Group:
BD/Marketing
Experience:
6-9 years
Location:
India
About Tally
The pioneers of software product industry in India, we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades. With our cutting-edge technology, we have had the privilege to reach over 2.5 million business globally and cater to more than 7 million users in over 100 countries. We are passionate about the SMEs' growth and aim to deliver the best for their business through our product innovation and excellence. Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe. With a market share of 75% in India, we have a strong foothold in the Middle East and are also serving customers in SAARC & APAC, Africa, and North America. Our robust network of 28000+ partners help us deliver unmatched customer experience in sales, support, and services globally.

With a sole purpose of Making Everyone Who Touches Tally, Happier, we aim to be the technology fabric that drives the economic growth of the world, by 2030.


Culture & Values
Over the years, we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us. We value honesty and integrity, prioritize a people-first culture, pursue excellence, and drive impactful innovation with simplicity.

Our vision at Tally is to ensure that all employees get access to equal opportunities, with decisions grounded on performance, merit, competence, and potential. We are dedicated to fairness and transparency in our policies. By fostering diversity and equality, we strive to eliminate all forms of discrimination. We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best, professionally, and personally. We take great pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club!


About Marketing:
Marketing at Tally is a strategic business enabling function, driving innovation and consistency. We believe in, Customer Connect, Integrated Marketing, Testing and Feedback - Importance of feedback can never be over-rated. We test and seek feedback on our communication themes, product releases. Branding, Customer Marketing, Partner Marketing.



Tally is used across 100+ countries through our extensive network of Tally Partners. The International Brand Marketing team is responsible to handle all communication requests, social media, brand campaigns, content and design requirements for the priority markets.



We work closely with local as well as global social media, creative, PR agencies to come up with relatable campaigns and for seamless execution. In line with our international aspirations and focus we have recently co-sponsored Shark Tank Bangladesh. We also are working on brand campaigns in Saudi Arabia, Kenya in addition to our regular marketing activities happening throughout the year in UAE.



How will you make an Impact
We are seeking a dynamic and results-oriented Digital Marketing Manager to join our team and play a pivotal role in driving online lead generation through biddable media. The ideal candidate will have a strong understanding of digital marketing strategies, particularly in paid search and social media advertising, and be adept at managing and optimizing campaigns across various online channels.


Experience to bring with you
• Bachelor's degree in marketing, Business Administration, or a related field.
• Minimum 3 years of experience in biddable media buying.
• Strong understanding of digital marketing channels and strategies.
• Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Google analytics, social media advertising platforms).
• Excellent analytical skills and ability to interpret data.
• Strong communication and interpersonal skills.
• Creative problem-solving abilities.
• Strong PowerPoint skills for creating effective presentations.
• Experience with CRM systems (e.g., Salesforce)
• Knowledge of HTML and CSS
• Experience with Microsoft Office
What will you be doing?
• Campaign Management:
+ Rigorous intelligence gathering and feedback from local business team
+ Local intelligence sharing with performance, content and SEO team as applicable
+ Coordinate with brand team for creative requirements/production
- Regular creative audits
- Themselves for English creative
+ Coordination with local marketing/team for vernacular creative
+ Liaison between agency and business team to achieve alignment on goals and strategy
+ Track budget vs spend by country
• Funnel management:
+ Track and report outliers in funnel performance by country
+ Coordinate with local pre-sales/business team for funnel health
+ Red flag CPQL outliers and own remedial actions
• Business presentation:
+ Digital marketing deck for business review covering impact, insights and plans
+ Strategy and research deck for central marketing
+ Maintain learning docket of international campaigns
• Marketing Operation:
+ Oversee health of international landing and home pages
+ Oversee data sanity of international GA properties
+ Liaison between international business team and mark-ops team for email and WhatsApp campaigns
+ Propose/track A/B tests on international pages
• Local Research:
+ Audit social media by country for insight
+ Propose/track BDI/CDI and competitor analysis by country
+ Industry trend spotting by country in digital ecosystem
• KPI:
• Performance marketing goals - 20%
• On-time/In-full execution - 60%
• New initiatives through insight - 20%