Job Description

Calling all originals: At Levi Strauss & Co., you can be yourself xe2x80x94 and be part of something bigger. Wexe2x80x99re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit xe2x80x94 and your future.About the Role:

• Engagement & Conversion Rates across CRM Channels
• Customer Retention & Repeat Purchase Rates
• Churn Prevention & Customer Resurrection Metrics
• CRM Campaign Performance & ROI
• Growth in contribution of RedTab Loyalty Program to overall business
• Effectiveness of Customer Segmentation & Personalization
• Plan, execute, and optimize multi-channel CRM campaigns to boost customer engagement and ROI.
• Use customer data and tools like CleverTap to create targeted segments and automate personalized journeys.
• Analyze campaign performance and customer behavior to refine strategies and improve results.
• Ensure a seamless, personalized experience across all CRM touchpoints to enhance customer loyalty.
• Collaborate with cross-functional teams to align CRM efforts with business and marketing objectives.

About you:Bachelorxe2x80x99s Business/Engineering/Statistics. MBA (not a must, but will be good to have) * 5-7 years of experience in CRM, Lifecycle Marketing, or Loyalty Management, preferably in Fashion Retail, or D2C E-commerce.

• Hands-on experience with CRM tools like CleverTap, MoEngage, Netcore, or similar platforms.
• Strong understanding of customer segmentation, retention strategies, and churn prevention.
• Experience in conceptualizing and executing reports and dashboards
• Experience in running multi-channel campaigns across Email, SMS, WhatsApp, and Push Notifications.

LOCATION India, Bangalore - OfficeFULL TIME/PART TIME Full time

Levi Strauss