Job Description

Department/Group: MarketingJob Title: Assistant Manager Content WritingGrade: CCTC Range 5.00-8.00 LPAShift Timings UK ShiftsWorking Days 5 DaysExperience : 4-8 YearsKey Responsibility Area:- Strategizing on the types of content to disseminating content through paid/organic means to relevant audiences, this includes social media/youtube, blogs and other owned channels.- Work with program and content creation teams to develop an editorial calendar based on category trends, audience personas and execute on the same as per timelines.- Manage the consumer journey across different assets in conjunction with the product team to drive traffic to our website/landing pages to achieve business objectives.- Development of editorial governance to ensure consistency of content in terms of visual styles, tone of voice etc.- Measure quality of content, channel performance, reception of content, publish reports around the same and fine tune content marketing strategy regularly on the basis of insights gleaned through data.- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.- Research industry-related topics and hotel teams interactions- Prepare well-structured drafts using digital publishing platforms- Create and distribute marketing copy to advertise our company and products- Interview industry professionals and incorporate their views in blog posts- Promote content on social networks and monitor engagement (e.g. comments and shares)- Identify customers' needs and recommend new topics on customer journey- Coordinate activity schedule based on offers, messaging, trend, - - Coordinate with marketing and design teams to illustrate articles- Relation with PR team on opportunities to co-animate- Measure web traffic to content (e.g. conversion and bounce rates)- Update our websites as needed.- Follow up of Online strategyDesired Skills (ASK)Attitude :- Attention to details.- Professional Attitude- Team Player- Intellectually curious and able to dive into various subject mattersSkills :xc2xa0- An ability to fact-check long-form content pieces Time-management skills- Ability to impact & Influence all stake holdersKnowledge :- Proven work experience as a Content Creator, Copywriter or similar role Portfolio of published articles- Hands-on experience with Content Management Systems (e.g. WordPress) Excellent writing and editing skills in English (ref:updazz.com)

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