Content marketing: Create, Publish and Promote Content on the website and other channels.
Drive traffic to different website pages to generate interest in B2B software.
Ideation and creation of Marketing Collaterals like Brochures, Product Videos.
Managing and collaborating with an internal team or external vendors to develop collaterals and other items including backdrops for events, posters, whitepapers, case studies, gifts, etc.
Event Coordination and management
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Strong communication (Written and oral) skills, presentation, analytical skills, and ability to work with minimum supervision.
Knowledge of SEO and SEM techniques and tools
Team player, flexible and adaptable to changing priorities.
Coordinate with PR Agencies and Bloggers for Digital Marketing Campaigns.
Desired Candidate Profile
7 to 8 years of experience including a minimum of 2 years of team handling experience.
Good hold in Digital Marketing of B2B Software Business.
Computers Technical background is a must.
B. Tech/B.E/BSC IT, Computer science & MBA Marketing.