Job Description

:- Create compelling content that increases our web presence as well as nurtures existing subscribers/lead base.- Create and improve templates, scripts and various other content for the sales team- Duties include researching and writing content based on the content marketing strategy- Create content for Blog, Newsletter, Email, and Whitepapers/eBooks, each month to drive leads and awareness to the programs.- Edit, proofread, and improve existing content.- Work with internal teams (sales, operations & product) to collect information for marketing content.- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social, email, mobile and video- Work with internal teams to share the content through various channels- Measure the results of content marketing activities and sharing insights with the larger team.- Develop editorial calendar, work with peer teams to implement it and ensure deadlines are met.Requirements :- Bachelor\'s/PG degree in Communications/Marketing or related field- Excellent written and verbal communication.- Strong interpersonal and communication skills.- Editorial mindset with an ability to predict audience preferences.- Past experience building audiences, exposure to an international audience is a plus- Experience in creating various types of content and growing a database/audience.- Ability to work in a fast-paced environment, with multiple priorities while maintaining focus on details, execution, and results

Larsen & Toubro