Job Description

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose xe2x80x93 the relentless pursuit of a world that works better for people xe2x80x93 we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.Inviting applications for the role of Assistant Manager, Social Media ListeningWe are looking for a highly skilled and detail-oriented Social Listening Specialist with 5 to 6 years of experience. The ideal candidate will monitor online conversations related to the client and its business segments, analyze business, industry and best-in-class social media trends, and develop insights to inform marketing strategies, communications, business strategies, risk planning, and executive intellectual capital.ResponsibilitiesMonitoring Conversations: Track and analyze social media platforms to identify brand mentions, relevant keywords, industry trends, and the economic environment.Sentiment Analysis: Evaluate the sentiment behind social media mentions to understand public perception and sentiment related to brand and industry.Data Collection: Gather data from various social media channels, forums, blogs, and other online platforms to compile a comprehensive overview of online discussions related to brand and industry.Competitor Analysis: Keep tabs on competitors' social media activities and analyze their strategies to gain insights to help inform client's social strategy.Reporting and Insights: Generate regular reports highlighting key findings, trends, and actionable insights to guide marketing, communication, and risk strategies.Crisis Management: Identify potential PR crises by monitoring online conversations and alert relevant teams within brand so they can address issues promptly.Collaboration: Work closely with marketing, communications, risk, customer service, and key leaders to share insights and integrate social listening findings into business strategies.Tool Proficiency: Proficient in working with social listening tools such as Brandwatch, Sprout Social, Hootsuite, Sprinklr or similar platforms.Tool Utilization: Utilize social listening tools and analytics platforms effectively to streamline data collection and analysis processes.Keyword Optimization: Optimize social listening queries and keywords to ensure accurate and relevant data collection.Stay Updated: Keep abreast of industry trends, social media platform updates, and changes in online behavior to adapt strategies accordingly.Qualifications we seek in you!Minimum Qualifications / Skills

• B.E & MBA, MBA, BCA, MCA, BSc/MSc

• Good knowledge of Banking & Finance

Preferred Qualifications/ SkillsExpertise on Office tools - Excel, PPT, WordStrong analytical, data-driven skills and experience with social media analytics tools such as Brandwatch, Sprout Social, Hootsuite, Sprinklr or similar platformsKnowledge on Banking, Retail and FMCG/CPG industry, exposure to CPG/Consumer dataGood communication skills and ability to present data as a compelling and easily consumable storyShould have ability to handle large data sets in arriving at meaningful findingsFlexibility to work critical projects with strict deadlinesAbility to work in a fast-paced, dynamic environment and manage multiple projects simultaneouslyStrong interpersonal skillsAnalytical abilities and in-depth knowledge of social media insightsStrong relationship-building skills with ability to collaborate effectively across broadstakeholder groupsGenpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Get to know us at and on , , , and .Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.

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