Job Description

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose \xe2\x80\x93 the relentless pursuit of a world that works better for people \xe2\x80\x93 we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.Inviting applications for the role of Assistant Manager, Marketing AnalyticsThis role supports Commercial Analytics enablement of sales and marketing analytics, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, and targeting. This role also serves as a key point between sales, marketing and operations related to the areas identified above. Good understanding of industry trends this role will provide insights and recommendations for driving business performance associated with sales / marketing teams.Responsibilities\xc2\xb7 Hands on Marketing Analytics operations including brand launch support, brand positioning, customer segmentation, patient analytics, market mix modeling, campaign effectiveness measurement, Omni Channel analysis and competitive analysis for pharmaceutical brands.\xc2\xb7 Data-driven insights and make recommendations to measure and optimize salesforce promotion analysis using statistical techniques like, MMX, Test control analysis, Optimization, key driver analysis and communication with HCPs, as well as internal reporting with key partners such as sales and marketing leadership.\xc2\xb7 Builds and models a culture of questioning and constructive challenge to foster openness and candid dialogue.\xc2\xb7 Encourages accountability and responsibility that enables others to act with integrity.\xc2\xb7 Hands on experience in commercial organization analyses including sales force sizing, alignment and call planning and targeting.\xc2\xb7 Finding opportunities for improving salesforce internally and informing solutions to drive field impact.\xc2\xb7 Hands on experience of using statistical / ML analysis for marketing operations like MMX, A/B testing, causal analysis, optimization etc.\xc2\xb7 Experience of leading client engagement for US based pharmaceutical clients.\xc2\xb7 Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, LAAD, FIA, Formulary data, Prescriber Dynamics, Payer, Digital Interaction data, Veeva CRM, Call Activity data.\xc2\xb7 Experience in R/Python/SAS and SQL, Excel\xc2\xb7 Familiarity with process set-up, quality critical metrics and operational issues / management\xc2\xb7 Knowledge of various therapeutic groups\xc2\xb7 Business analytics or sales operations in the biopharmaceutical or other healthcare industries.Qualifications we seek in you!Minimum Qualifications\xc2\xb7 M. Pharma (with MBA), B.S. Information Systems, Computer Science/BE/B Tech., or equivalent work experience in the requested field.\xc2\xb7 Should be familiar with concepts of Machine Learning/Statistical Learning and AI and their application cases.Preferred Qualifications/ Skills\xc2\xb7 Experience in Pharmaceutical Marketing Analytics preferably for US based clients.\xc2\xb7 Knowledge in analytical tools like Python/R/SAS\xc2\xb7 Good verbal and written communication skills\xc2\xb7 Ownership of tasks assigned without supervisory follow-up.\xc2\xb7 Pro-activeness and passion to tackle new challenges.\xc2\xb7 Personal drive and positive work ethic to deliver results in demanding situations.Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Get to know us at and on , , , and .Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a \'starter kit,\' paying to apply, or purchasing equipment or training.

Genpact