Channel Marketing-Engage in channel conversations on a weekly basis to disseminate category plans + circulate a monthly magazine, execute POSM for new launches, incentive plans etc. GTM roll out - Stock management, stock connectivity, POSM, GWP, sampling connectivity, campaign ideation & launch. Sampling, GWP, Merch & Combos - Network management for samples, GWP & Merch. co-ordinate with channels to close these plans(vols,costing, timelines etc) Retail Marketing - Co-ordinating with retail team & RSMs for retail activations at counters & EBOS. PR & Brand building : PR + Influencer marketing roll out for new launches
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