Job Description

Job Overview: We are looking for an Assistant Brand Manager to support our restaurant brand\'s marketing and branding initiatives. The ideal candidate will be a creative thinker, strategic planner, and possess excellent communication skills. The Assistant Brand Manager will work closely with the Marketing Lead to develop and execute marketing strategies that drive customer engagement and loyalty, increase brand awareness and grow revenue. Responsibilities: Collaborate with the Brand Manager to develop and execute marketing strategies that align with the restaurant brand\'s overall objectives. Assist with the development and implementation of advertising campaigns, promotions, and social media initiatives. Conduct market research and analysis to gain insights into consumer behavior, identify trends, and make recommendations for improvements to the brand\'s marketing strategy. Coordinate with internal and external stakeholders, such as creative agencies and vendors, to ensure that all brand initiatives are executed on time and on budget. Support the Marketing Lead in developing and maintaining brand guidelines, ensuring consistent messaging and visual identity across all marketing channels. Assist with the planning and execution of events and activations to promote the restaurant brand. Monitor and report on the performance of marketing initiatives, making recommendations for adjustments and improvements as needed. Maintain a deep understanding of the restaurant industry, including competitive activity, consumer trends, and emerging technologies. Qualifications: Bachelor\'s degree in Marketing, Business Administration, or related field. 3+ years of experience in marketing, branding or related field. Excellent communication and interpersonal skills. Strong analytical and problem-solving skills. Experience in the restaurant industry is preferred. Familiarity with social media platforms and digital marketing strategies. Ability to multitask and prioritize projects in a fast-paced environment. Strong attention to detail and organizational skills. Creative thinker with a passion for brand management and marketing.

foundit