Job Description

Role Description :We are seeking a highly analytical and creative Marketing Associate to join our dynamic team. The ideal candidate will manage performance-based campaigns across multiple channels to drive measurable growth and optimize ROI. You will be instrumental in crafting strategies, executing campaigns, and analyzing results to achieve business goals.Responsibilities :- Develop, manage, and optimize performance marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram Ads, and other paid media platforms.- Design data-driven strategies to achieve user acquisition, conversion, and retention goals.- Continuously analyze and optimize campaign KPIs, including CTR, CAC, ROAS, and LTV.- Conduct keyword research, create engaging ad copies, and perform A/B testing to optimize campaign performance and maximize ROI.- Generate reports on campaign performance and provide data-driven insights.- Provide stakeholders with insights and recommendations based on data analysis.Requirements :- Proven experience in brand development, marketing strategy, and social media management.- Expertise in Google Ads, Facebook Ads, and LinkedIn Ads.- Strong analytical skills for data analysis and campaign optimization.- Excellent communication and organizational skills.- Creative and strategic thinking for innovative campaigns.- Stay updated on industry trends, best practices, and emerging technologies in digital marketing to improve campaign effectiveness continuously.Education, Qualification, and Compensation :- Experience: 2-4 years of proven performance marketing experience.- Educational Qualification: Bachelor's degree in marketing, business, or a related field.- Compensation: As per industry standards. Other than salary, Health and Accidental Insurance are covered.About Company :AssetYogi, a leading fintech startup in India, has established itself as the largest video-based financial platform in the country, with over 4 million followers on platforms such as YouTube and social media. With a reputation for providing comprehensive yet easily comprehensible financial insights, AssetYogi has become a well-recognized brand. Currently, we are focused on developing our web and tech platforms. We invite you to join us if you are interested in being part of a rapidly growing fintech startup that aims to revolutionize financial education and research. (ref:updazz.com)

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