Job Description

About the internshipSelected intern's day-to-day responsibilities include:1. Keyword Research & Optimization: Conduct in-depth keyword research to identify high-impact search terms and phrases that drive organic traffic and improve rankings. Optimize app titles, descriptions, tags, and metadata accordingly.
2. App store listings: Manage and optimize app listings (e.g., app title, subtitle, description, screenshots, videos, and icon) to improve visibility, click-through rate (CTR), and conversion rate (CVR) on both the App Store and Google Play Store.
3. A/B testing: Plan and execute A/B tests for different elements of the app store listing, such as icons, screenshots, descriptions, and other creative assets, to identify the best-performing variations.
4. Performance analytics: Track and analyze app store performance metrics, including app ranking, download volume, and user engagement. Use data insights to continually refine and adjust ASO strategies.
5. Competitor analysis: Regularly analyze competitor apps and their ASO strategies. Identify trends and opportunities to enhance the app's visibility and performance.
6. App reviews & ratings management: Develop strategies to manage and improve app ratings and reviews, responding to user feedback and ensuring a positive app reputation.
7. Collaborate with cross-functional teams: Work closely with the marketing, product, and design teams to align ASO strategies with overall app launch and growth objectives.Note:1. Working days: Monday to Saturday.
2. Timings: 10 AM to 7 PM.
3. Work from the office: Monday, Wednesday, and Friday.
4. Work from home: Tuesday, Thursday, and Saturday.
5. Having a laptop is mandatory.Skill(s) requiredEnglish Proficiency (Spoken) English Proficiency (Written) Google Analytics HTML&CSS Marketing Strategies Market Research UI & UX DesignEarn certifications in these skillsWho can applyOnly those candidates can apply who:1. are available for full time (in-office) internship2. can start the internship between 4th Feb'25 and 11th Mar'253. are available for duration of 6 months4. have relevant skills and interestsPerksCertificate Informal dress code Free snacks & beveragesNumber of openings1About AppVersalAppVersal is one of the leading app marketing companies in the world, with clients from all across the globe. We help app developers market their apps to increase sales and reach new users. We have over 5 million downloads.Activity on InternshalaHiring since May 2015310 opportunities posted49 candidates hired

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