Job Description

Position (Cadre_Designation) : Manager Marketing (SEO)

Job location : Vakola

Reporting Manager : Nandita Malhotra

Education qualifications (Degree/College/Batches):

- MT Campus

- AMT campus

Work experience required:

- MT campus 2021 batch

- AMT campus 2018/2019 batch

- Any specific industries/companies to headhunt from: Working in an agency

- What is the key day to day work/activities/KPIs of this role: Managing SEO for AP.com and Beautifulhome.com websites

- What are the skills that the candidate needs to possess to carry on their day-to-day activities:

SEO exp.

- What are the personal attributes - team building, extraversion, learning ability that we prefer for this role?

- Agency management

Keywords to filter : SEO marketing

Mandatory requirement for role : SEO, agency management

Good to have requirement for role: NA

Additional attributes (if any): NA

Job Title:

Department: Marketing

Reporting to: Group Brand Manager Digital & CX Grade

Jobs Reporting:

Location/Unit Head Office: Mumbai

Job Purpose:

- Planning, implementing and managing SEO strategy for Asian Paints

- Work towards organic business growth and ROI maximization

Business Responsibility Areas (Please detail out at least 8-10 responsibility areas):

- Plan, develop and implement our SEO strategy for paints and home d- cor businesses (asianpaints.com & beautifulhomes.com)

- Work towards organic search optimization and ROI maximization

- Regularly perform thorough keywords research using various tools

- Identify key SEO KPIs

- Monitor traffic and website analytics for conversion improvements

- Prepare and present reports regularly

- Identify our buyer persona to better target identified audiences

- Identify problems and deficiency and implement solutions in a timely manner

- Suggest improvements in process and productivity optimization

- Collaborate with web developers, agency and marketing team

- Stay up to date with the latest SEO and digital marketing latest trends and best practices

- Create and edit content with writer to include popular keywords

- Use analytical tools to gauge the success of content

- Take initiative/ Work with media teams, content writers and brand teams to optimize for search beyond Google (Youtube, other social media)

Key Performance Indicators :

- Growth in traffic for Asian Paintss websites

- Category/ product/ service wise growth in traffic

- Keyword ranking improvement for targeted keywords

- Improvement in domain authority of websites

- Ranking improvement on Youtube and other platforms for organic search

- Improving Search Visibility and CTRs

- Building quality backlinks and having a good score

a) Financial Scope (Range of financial spend):

b) People Management

Scope (Range of no. of Direct/ Indirect Reports): Individual contributor, 1 or 2 offroll reportees

c) Geography Coverage (Country-wide/ State-wide / Area-wide) ; Mumbai Based

d) Corporate Coverage (Company-wide / Business Unit or Function-wide / Sub-function-wide / Other): Function wide

Key Interactions:

Internal : All Marketing teams, IT team, Digital Team

External : With media agency, digital agencies, content writers

Role Requirements / Specifications:

Qualifications: MBA Marketing, 21 batch

Previous Experience: 2-3 years in SEO manager or similar role; proven success in SEO

Behavioral Competencies:

- Ability to quickly learn and apply in changing digital landscape. Explore newer approaches and drive innovation

- Needs to be a self-starter and drive agenda from conception to implementation to create the required impact

- Good interpersonal & communication skills to drive SEO agenda with other stakeholders

- Ability to work with people from varied backgrounds and culture

- A bend towards problem solving, data and analytics

- Leadership Competencies Audacious, Scientific rigour, ability to work in cross-functional set up, creative zeal

IIM Jobs