Job Description

Role Overview : As a Market Research Manager, you will be responsible for overseeing all aspects of market research projects within the company. You will lead a team of market researchers, develop research strategies, and analyze market data to provide valuable insights for decision-making.Key Responsibilities :- Lead and manage a team of market researchers.- Develop comprehensive research plans and methodologies.- Stay updated on and analyze market trends, competitor activities, and consumer behavior.- Interpret research findings to provide actionable insights.- Collaborate with cross-functional teams for strategic planning.- Design targeted strategies and customer segmentation frameworks.- Maintain data integrity and ensure quality of deliverables.- Develop questionnaires, discussion guides, and reports.- Analyze qualitative and quantitative data to generate insights.- Work with internal and external stakeholders.- Promote a culture of continuous improvement and innovation.- Foster clear communication and collaboration within the team.- Support team members\' professional growth through training and mentorship.- Address day-to-day operational challenges and manage escalations effectively.Skills and Requirements :- Bachelor\'s or Master\'s degree in Marketing, Business Administration, Statistics, or related field.- Proven leadership experience in market research, with at least 7+ years in a managerial role.- Strong analytical skills with proficiency in statistical analysis software and research tools.- Excellent communication and presentation skills for conveying complex data clearly.- Strategic mindset focused on driving business growth through actionable insights.- In-depth knowledge of market research project lifecycle and ability to identify process improvements, especially in Quantitative Research.- Strong communication and interpersonal skills with a proactive approach.- Strong attention to detail and ability to manage multiple tasks simultaneously.- Skills in advanced analytics, SQL, Power BI, and Salesforce CRM are preferred.- Ability to synthesize complex data into actionable insights, excellent stakeholder management skills, and a continuous learning mindset. (ref:updazz.com)

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