Job Description

We're looking for Area Sales Managers in General Trade (GT) for one of the strongest brands in the Bakery category in India.Responsibilities- Increase General Trade (GT) distribution & Improve bill cuts in general trade outlets.- Identify growth opportunities at store/account level and drive same-store growth (SSG).- Streamline business in accounts with irregular operations.- Collaborate with Regional Category Managers, Store Managers, and District Managers for smooth operations.- Ensure store-level execution of promotional offers.- Hire, train, and supervise promoters/TSIs within the territory.- Conduct market visits, customer meetings, and provide on-the-job training to Sales Officers and Merchandisers.- Drive sales during peak seasons like Diwali and Christmas.- Work with Marketing, SCM, Accounts, and other support functions.- Oversee payment realizations, follow-ups, and account reconciliations.Qualifications- Minimum 5 years in FMCG sales, with a strong background in general trade.- Bachelor's degree in Business, Marketing, or related field- Conversational knowledge of local language (Gujarati for Ahmedabad & Marathi for Mumbai)- Experience in a start-up is a must- Proven ability to drive sales and manage distributor relationships.- Strong negotiation and deal-closing skills.- Excellent understanding of market dynamics and distribution strategies.- Effective communication and interpersonal skills. (ref:updazz.com)

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