Posted
03-Jun-2024
Job type
Full time
Country
India
Location
Naharlagun
Lead recruiter
Shruti Nanda
Function
Commercial
Reporting Line
Area Sales Manager
On-site/Remote
On-site
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type
Permanent
YOUR OPPORTUNITY
Your Opportunity
Off-Trade Sales at Bacardi helps in generating the primary and secondary sales and build relationships with distributors and retailers. They play a critical role in the availability and launching our portfolio brands in the retail outlets. They can do this by crafting a lot of Activations, Brand Advocacy sessions for the distributors and retailers.
About You
In this role you will be accountable for creating value through driving revenue and developing strategic relationships with key customer accounts within Naharlagun. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi's presence in the region. Your deep commercial knowledge and ability to develop strategic relationships will be key to your success in this role.
RESPONSIBILITIES
With our consumer at the heart your key focus will be
Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share, Collections, Trade receivables)
Deliver on Pictures of Success targets, ensure completion of surveys while working in partnership with customers / distributor to deliver excellence in execution
Develop effective long-term relationships with customers and distributors to be perceived as the company's leading customer contact within the state
Execute occasion-based price pack architecture to deliver improved mix
You will be accountable for the effective implementation of our annual price increases
Optimize promotional plans through the year through implementation of the ROI strategy and goals
Input into the shaping of the channel & portfolio strategy of the territory
Communicate regularly and effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues
Building short term and long-term sales strategy for the region based on consumer insights, and market understanding all while managing budgets and price plans
Build effective long-term relationships with Key Customers
Relentlessly drive a pay for performance-based approach with Key Customers
SKILLS & EXPERIENCE
The skills and experience needed to create your legacy
Channel strategies leading to continuous brand-pack-channel mix optimization driving NSV and volumes
Commercial experience preferably with a beverages / FMCG / alco - bev industry. Drinks and Lifestyle Category experience is an advantage
Well-developed written and verbal communication skills
Effective use of networking and leveraging the same with key customers and strong interpersonal skills
Strong negotiation skills and first-hand on-premises sales experience
Personal Qualities
You are Pro-active, Goal-oriented and Passionate about delivering results and constantly seek to improve
You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers
You demonstrate resilience by overcoming challenges and staying calm under pressure
You demonstrate entrepreneurial thinking, looking for new ways to achieve better results
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
U.S. applicants have rights under Federal Employment Laws.
PERKS OF WORKING WITH US
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement
Health & Wellbeing
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Be a Part of Our Culture
BE
Fearless
We empower our teams to question, challenge and innovate.
This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
BEHAVE LIKE
Family
We treat each other, and our communities, like family. Always.
We are all 'Primos' (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.
THINK LIKE A
Founder
The spirit of entrepreneurship is at the heart of everything we do.
Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.
LIFE INSIDE BACARDI
Career Stories
Be Fearless, act like a Founder.
Follow our Primos on their journey to success. Where did they start and what's it like to work for Bacardi? You too can be part of our story.
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