Area Manager Retail Operations, Andhra Pradesh
Year Andhra Pradesh, India
Job Description
:Job PurposeTo be responsible for marketing of Linen Club Exclusive outlets to ensure high footfalls and repeat, thus achievement of Retail sales numbers in the region of Andhra Pradesh.Job Context & Major ChallengesJob Context: Linen Club has been expanding its retail network and currently runs around 190 Exclusive outlets.Job Challenges:
- Most of the stores are Franchisee owned franchisee operated. Therefore, ensuring a seamless consumer experience requires well defined KPIs and very close working with franchisees
- Linen is still a niche category. So, getting new customers into the store is the biggest task and challenge for the role holder
KRA1 Retail Business Delivery Ensure achievement of net sales targets (Val/ Vol)
KRA2 Loyalty Program Manage loyalty program to ensure all KPIs are met and improved
- Handle the CRM agency - Capillary
- Formulate and execute store wise offer and tactical campaigns
- Integrate multimedia like WhatsApp and Digital for better reach to loyalty base
- Optimise processes with usage of data analytics, reporting and action basis analysis
- Conduct hyperlocal targeted activations and offer BTL Support to the EBOs
- Handle activities like In-Store Radio (Music selection, promos & monitoring)
- Monitor EBO digital presence through FB/Insta/Google Local
- Manage vendors and activities like vendor registration, PO and bill submissions and manage the Linen Club gift card program
- Ensure effective launch activation, Event and PR management for COCO/COFO stores
- Conduct monthly reviews and key franchisee quarterly discussions
- Execute tradeshows and offer modern trade support - Shoppers Stop & Brand factory activations
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Job Detail
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Job IdJD3455921
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationAndhra Pradesh, India
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EducationNot mentioned
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ExperienceYear