Job Description

:Role/ Job Title: Area Head - KCCFunction/ Department: Rural BankingJob Purpose:The role entails managing and scaling up the Kisan Credit Card network for the assigned branches by creating strategies to achieve growth targets for the branches by managing resources in the most cost efficient and technology effective manner. It is accountable to ensure expansion of branch footprint, product penetration and delivery of high-quality customer service. The role will closely collaborate with the product and credit teams to drive effective customer acquisition, servicing, and deepening. It includes building up teams, systems, process, and culture.Roles & Responsibilities:

• Support in achievement of business goals and targets by building a strong business network.
• Understand competitive landscape and market dynamics and provide necessary feedback to product teams.
• Ensure pricing, business process & policies are in organizations best interest.
• Responsible for building networks to sell multiple products, across locations.
• Share knowledge with other regions, clusters branches and headquarters on effective practices, competitive intelligence, business opportunities and needs.
• Conduct regular business reviews with team to ensure strategies are well executed.
• Adhere to high ethical standards and comply with all regulations/applicable laws.
• Spearhead manpower planning, recruitment and training processes for both on-roll and off-roll employees to ensure high performing talent across levels.
• Develop and implement livelihood advancement and community development initiatives.
• Bring out the best of branch's personnel by providing training, coaching, development, and guidance.
• Evaluate the feasibility of new initiatives in offering, channel & process point of view and ensure its implementation to improve overall operational efficiency.
• Collaborate with other branch departments and functions to provide products and service offerings to the customer.

Education Qualification:Graduation: Bachelor of Science (B.Sc.) / Bachelor of Technology (B.Tech) / Bachelor of Computer Applications (BCA)/Bachelor of Commerce(B.Com)/Bachelor of Business Administration(BBA)Post-graduation: MBA/PGDMExperience: 10+ Years of Experience

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