Job Description

:About the Aditya Birla Group A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors - metals, pulp and fibre, chemicals, textiles, carbon black and cement. Aditya Birla Group is among the Forbes Best Employers, 2020 and 4th in the world and 1st in Asia Pacific in the \'Top Companies for Leaders\' study 2011 (conducted by Aon Hewitt, Fortune Magazine and RBL). About Grasim Industries Limited - Paints Business A new venture in the space of paints, Birla Paints division - Grasim is set to offer a diversified new-age portfolio of paints and related products in line with global megatrends. Planned to have presence across multiple locations in India. An exciting place to work, setting up world class systems, processes, future technologies, from design to scale up, involving extreme challenges and agility to add color to your career.BusinessGrasim IndustriesUnitBirla PaintsLocationAcross IndiaFunctionConsumer ExperienceDepartmentRetailingDesignation of the EmployeeArea Franchise Manager (AFM)Companies / Brands as referencesBuilding Material / FMCG / Consumer Durables / Telecom/ AutoSkills / Experience QualificationsSkills: Franchise Exposure, KRA ExecutionMin. Qualification: Postgraduate/ Diploma in ManagementMin. 5 years experienceS. No.Key Result AreasDetailed Actions1.Mapping of Franchisee Channel Partnera) Identifying & break towns into clusters for the assigned territoriesb) Visit potential paint dealers in each of the clustersc) Collect crucial information required for decision making of conversion2.Conversion to Franchisee Stores jointly with Sales teama) Shortlisting top dealers jointly with Sales team for conversion to Franchise partners. Develop and maintain list of potential Franchise partnersb) Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier3.Evaluating Retail Excellence Score (RES) and working on driving the samea) Track and drive Retail excellence through DDE for various parameters like store hygiene, visibility, Customer feedback capture, POS Billing adherence, etc.,b) Audit of Franchise retail excellence score on quarterly basisc) Creating awareness and importance of RES among franchise4.Painting Servicesa) Ensure all Central Leads for Dealer led painting services are acted upon by the team Leaders and CSEb) Monitor conversion % and suggest mechanisms to improve the samec) Resolution of Escalated issues pertaining to dealer painting servicesd) Work on feedbacks to improve the efficiencye)Support Delivery of All Marketing, VM Campaigns and focused product salesa) Support sales of Focussed products via placement, display and promotion through colour consulting and painting servicesb) Monitors effectiveness of VM arrangement at stores and recommends changes.c) Executes Marketing/ promotional campaigns for the Franchise Partnerd)Plan Franchise Launch & coordinate Upgradea) Coordinate the store launch plan and monitor the launch / opening process for smooth operationse)Monitor Business Performance of Franchise Stores.a) Monitor new store performance with required handholding for first 6 monthsb) Drive various measures/ plan to improve the underperforming storesc) Drive sales of Focused Value-added Products / Services through Franchise Storesd) Track ROI of Franchise Stores - through keeping a close watch on sales and cost implicationse)Relationship Management and Conflict Management with Franchise Partnersa) Building Relationship with Top Franchise Partners in the territoryb) Conflict Management within Franchise and non-Franchise storesc) Coordination with sales team for quick resolution of conflict and escalated issuesd)Traininga) Training of Franchise Dealer staff on Company systems and processesb) Train the staff on increasing conversions, upselling, cross selling and improving customer handling

Aditya Birla Group