Job Description

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.



Your Role and Responsibilities

Data powers the insights companies use to transform the way they work. Do you enjoy analysing data to push marketers to take actions that improve their performance? Do you have proven experience finding actionable insights in large data sets that lead to measurable business results?

The Marketing Analytics team directly impacts the direction of the marketing organization and all of IBM. We provide insights that drive both strategic and tactical outcomes for the company and directly guide marketing execution.



As an Analytics Specialist, you will work with business stakeholders, engineers, marketing and sales teams to use analytical insights to develop strategies for end-to-end campaign implementation and execution.

You will get exposure to all aspects of marketing, from early-stage audience targeting via paid media investment, to capturing demand through our web presence, to response to lead management and sales analytics.



In this role, you will have the opportunity to focus on synthesizing and applying analytic insights during the execution phase to improve performance for a particular business area, project or trial.• Perform complex quantitative analyses to evaluate customer engagement and the impact of marketing activities on-demand generation, including pipeline, revenue, content engagement, media spend optimization, routing, channel performance, lead conversion, pipeline yield and ROI, and other key strategic levers
• Utilize proprietary and external data to analyze IBM's target audience segmentation and create recommendations for improving the user experience at all stages of the journey and identifying the right audience for targeting
• Measure performance and establish new measurement systems to detect performance shifts and increase marketing effectiveness
• Develop, design and present data-driven optimization recommendations via dashboards, reports, and analyses
• Communicate insights to team members, other marketing groups, and IBM leadership


We maintain a responsible consideration of health and safety practices and ongoing support for a hybrid office, in-office/remote office balance.



Required Technical and Professional Expertise

• 7+ years relevant analytics work experience in marketing analytics, including experience in a data-driven technology business or company with a sophisticated data stack
• Technically skilled to perform complex data querying and work with complex data models using Advanced SQL/R/Python or other query and programming tools to process and analyse data
• Demonstrates a strong ability to analyse and manipulate marketing data and work on data flows across systems
• Thought leadership in working on functional objectives and shaping an analytical solution
• Ability to perform root-cause analysis with limited supervision
• Deep critical thinking skills and curiosity to pursue open-ended problems via data
• Strong presentation skills and ability to effectively communicate complicated analyses to non-technical employees and leadership
• Business acumen with the ability to develop data-driven business recommendations
• Demonstrated ability to multitask with minimum supervision and prioritize with a proven ability to meet tight deadlines



Preferred Technical and Professional Expertise

• Master's degree in Mathematics / Statistics / Economics / Applied Statistics / Applied Mathematics / Computer Programming / Analytics is a strong plus.
• Relevant work experience in customer analytics and web analytics is a plus.
• Experience with Cognos / Tableau / Dundas or other data visualization tools is a plus.



About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.


Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.


Are you ready to be an IBMer?



About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.



Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.



For additional information about location requirements, please discuss with the recruiter following submission of your application.



Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.