Job Description

Overview Leads the overall Brand Insights team within GBS and works as a key POC for Brand Insights and Leadership team to understand Brand priorities in order to build a short/long term roadmap across brands. Further, this role will also be responsible for driving strategic / leadership level initiatives apart from providing coaching to team members to improve the overall engagement level. Part of the role will work closely with Portfolio Insights lead within GBS to drive PBNA Sector level priorities.. This role will support marketing and insights teams for the PBNA Brands. The role will have responsbility of understanding the existing scorecards and managing a team of Analyst that works with Brand teams . Part of the role is also to work towards Automation and Standardisation which is key priority at HBS Responsibilities Functional Responsibilities: . Execute against team charter (SLA) for Reporting & Analytics for Brand Insights Team . Assess external environment by identifying economic trends, issues, changes, opportunities, and threats . Use macroeconomic, competitor, channel data to assess impact on category development, drivers, and mix . Use macroeconomic, competitor, channel data to assess impact on assortment and/or pricing . Capture and assess customer/shopper needs . Assess retail environment by identifying trends, issues, changes, opportunities, and threats . Review and test packaging options . Assess brand performance and manage KPIs . Assess program performance (program, creative, post audit) . Using the Alteryx , drive efficient reporting that can be circulated to entire department . Manage IRI tools and technologies, partners/vendors (IRI Project Management) . Support Reporting Leadership delivering against information needs articulated by Business Partners addressing business questions and process requirements . Deliver against needs of stakeholders, requestors and end service users . Support processes for output adherence and delivery to agreed scope - in line with the agreed timelines, aligned templates and content management . Responsible for managing multiple priorities being able to manage deadlines and deliverables . Monitor and act upon regular feedback inputs from end-users and Business Partners for deliverables . Flag and monitor any business risks related to delivering the operational output . Support communication processes with Reporting vertical leaders and Business Partners (project planning, workflow monitoring, quality checks, on-going changes) . Help Reporting vertical leadership develop and finetune internal Center Of Excellence processes (work-flow mapping, pain-points and bottlenecks management) both related to service delivery and internal center operations . Improve existing processes based on frequent end-user and Business Partner feedback loop . People Responsibilities . Coach and on- board new members of the team in ways of working and processes . Manage of team of 5+ people spanning multiple levels and skillsets Qualifications 10+ years experience as Insight or Analytics professional with experience in a leading consumer goods company . People management experience . Education: MA in economics, math, marketing or management . Launguage: English Fluent . Potential to develop leadership and influencing profile in line with Insights Leader of the future definition: Motivates action through fact-based, inspirational material . Has a track record of identifying and championing new processes for improving fact-based decision making . Can synthe multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios and is an exceptional story-teller. . Strong collaborator Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets or brands will be willing and able to embrace Responsive Ways of Working . Can easily see how insights/research learning can improve businesses impact and frames up reporting efforts and opportunities to inform business decisions . Proven analytics, shopper research experience, consumer insights experience or commercial experience in combination with strong analytical skills . High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRi (POS and HH panel),Kantar Worldpanel, Social Intelligence, etc. . Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually . Proficient with PowerPoint and Excel including ability to write complex formulas . Experience with Tableau, Alteryx or any other data handling/ visualization tools . Operational experience from business servicing sector and/or consulting experience would be a plus

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