Analyst Consumer/customer Insights

Year    Bangalore, Karnataka, India

Job Description


About Lowe's:
Lowexe2x80x99s Companies, Inc. (NYSE: LOW) is a FORTUNExc2xae 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowexe2x80x99s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Bengaluru, Lowexe2x80x99s India develops innovative technology products and solutions and delivers business capabilities to provide the best omnichannel experience for Lowexe2x80x99s customers. Lowexe2x80x99s India employs over 4,200 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management and shared services. Lowexe2x80x99s India actively supports the communities it serves through programs focused on skill-building, sustainability and safe homes. For more information, visit, www.lowes.co.in.About the TeamThe Customer Insights team uses data and analytics capabilities to provide strategic insights around customer and competitive landscape to help drive effective market strategy for Lowexe2x80x99s. The team works closely with various key functions across the business to provide insights and recommendations across different business areas.Job Summary:In this role the candidate will be part of the Consumer Insights team and work on consumer research projects to support building actionable insights using data from various sources to support building effective Customer Strategy for Lowexe2x80x99s. The candidate will be responsible for generating regular and ad hoc reports, support survey operations and developing scorecards, dashboards and work on ad hoc Consumer research questions to provide insights on a regular basis to stakeholders across the organization.Roles & Responsibilities:Core Responsibilities:

  • Work with the Bangalore and the US team on defining various research needs, applying appropriate methodology and conduct data analysis to generate insights
  • Work on survey programming leveraging tools like Qualtrics/Decipher to run surveys.
  • Work to improve process efficiencies in our ongoing projects such as Brand Health Tracker and help streamline workflows to enhance overall experience.
  • Analyze customer data from multiple sources (surveys, feedback, internal data etc.) to identify key trends, behaviors, and pain points.
  • Develop and conduct quality checks to ensure accuracy of 3rd party data feeding into various reports, trackers and analysis.
  • Contribute to the development of new analytical methods or tools that can further enhance the understanding of customer behavior and improve operational processes.
  • Work with the vendor platforms/ vendor teams (operations team) to develop an infrastructure and manage the research data for any analytics project.
  • Work on ad hoc data / analysis / research requests.
  • Measure the effectiveness of creative campaigns by tracking key performance indicators (KPIs). Conduct competitive analysis to benchmark creative performance against industry standards and key competitors.
  • Present insights and analysis results to our key stakeholders
Years of Experience:
  • 1-2 Years
Education Qualification & Certifications (optional)Required Minimum Qualifications:
  • Bachelorxe2x80x99s degree in business, Operations Management, Marketing, Data Science, Statistics, or a related field.
  • A masterxe2x80x99s degree or relevant certifications is a plus
Skill Set RequiredPrimary Skills (must have)
  • Proficiency in data analysis tools and software (Excel, Power Point, SPSS etc.).
  • Experienced in understanding survey requirements and building questionnaires.
  • Excellent problem-solving skills with the ability to translate survey data into meaningful insights.
  • Strong written and verbal communication skills, including the ability to present complex information to non-technical audiences.
  • Ability to work collaboratively across cross-functional teams and third-party vendors to implement and improve operational processes.
Secondary Skills (desired)
  • Familiarity with business intelligence or data visualization tools like Power BI, Tableau or similar platforms.
  • Knowledge of third-party tools like Kantar AI, IPSOS Digital, Ace Metrics
  • Data analytics tools and software like SQL, Python, Teradata, Hadoop is an added advantage.
  • Experience working on statistical models would be a plus.
  • Experience on working with text data would be an advantage.
  • 1+ years of experience in working in customer service, retail, e-commerce, or other customer-facing industries.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Lowe's

Beware of fraud agents! do not pay money to get a job

MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Related Jobs

Job Detail

  • Job Id
    JD3588139
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Bangalore, Karnataka, India
  • Education
    Not mentioned
  • Experience
    Year