Job Description

Company DescriptionPGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 1200+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.The SEO Analyst will be responsible for strategy, planning, execution, monitoring and reporting for client organic search campaigns. The ideal candidate will have relentless drive, passion and talent to generate measurable results for our clients. The SEO Analyst should have deep knowledge of all aspects of organic search and can demonstrate positive results from their past experience.Essential Duties and Responsibilities

• Strategy, execution and monitoring of client SEO campaigns, including:

• Auditing existing websites
• Competitive research and benchmarking
• Keyword research and mapping
• On-page optimization
• Link building
• Local search setup and optimization
• Local citation building
• Technical SEO fixes (with support from a development team)
• Proactively reviewing and analyzing client sites for areas of improvement
• Collaborate with content, UX and development teams to execute content marketing, CRO and SEO plans
• Monitor and evaluate results and report on those results to clients with strategic insights
• Understand client business objectives and build strategies to achieve goals
• Plan and estimate project work for both prospects and clients

Qualifications

• 1-2 years of hands-on organic search experience
• Ability to show results from past experience of success on multiple websites in competitive industries
• Expert-level skills and knowledge across all aspects of SEO, including technical, on-page, local search, link and citation building, keyword research and content writing
• Knowledge of the latest trends, updates and evolving tactics across all areas of SEO
• Ability to thrive while working on multiple projects with strict deadlines
• Strong presentation skills including preparing and delivering persuasive presentations to clients and prospects
• Basic HTML/CSS knowledge is a plus
• BA or BS related undergraduate degree, or combined equivalent of relevant industry work experience
• Experience and proficiency with the following tools:

• Ahrefs, Moz, SEMRush, or similar platforms
• Google Analytics, Google My Business, Google Search Console
• Screaming Frog
• Bright Edge or similar keyword tracking software
• Ability to work well with all teams across the agency while demonstrating
• Deep understanding of SEO principles, with the ability to use unconventional, creative tactics when necessary

If you think you are the one, Apply today!Additional InformationPublicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis. Sapient and health & wellness communications with Publicis Health. Publicis Groupe\'s agencies are present in over 100 countries around the world. Founded in 1926 by Marcel Bleustein-Blanchet, the \xe2\x80\x9cfather of French advertising\xe2\x80\x9d, Publicis Groupe is today led by its third CEO.in its history, Arthur Sadoun, Chairman & CEO. Maurice L\xc3\xa9vy, who led the company for 30 years until June 2017, is today the Chairman of the Groupe\'s Supervisory Board.Publicis Groupe Commitment to Diversity & Equity Policy:Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.

• Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership\'s job to nurture the career aspirations and goals of all our talent. Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion. Publicis Groupe works very hard to champion diversity and will continue to insist that each agency\'s leadership be champions of both diversity and inclusion.
• Our Core values \xe2\x80\x9c VIVA LA DIFFERENC\'E is based on the very aspect of celebrating differences
• Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact

Equal Employment Commitment: * We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.

• When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
• We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management.

Publicis Groupe