Job Description

Job Summary The Analyst, Search Engine Optimization deploys and analyzes digital marketing initiatives on Google, Bing, and other external search platforms. This position preforms keyword analysis, competitive research, technical SEO analysis, and directly supports content marketing initiatives. MAJOR JOB DUTIES AND RESPONSIBILITIES (List in order of importance) Responsible for preforming keyword research aligned with broader business objectives and implementing keywords effectively in content. Understands content marketing best practices and how content quality and user experience of a page impacts SEO. Insert the necessary call to actions that link to relevant web pages or downloadable assets. Creates robust content outlines with the proper content structure for copywriters containing keywords, metadata, and other SEO elements with minimal supervision. Analyzes website pages and makes SEO recommendations for improvement. Generates new keyword and content ideas based on competitive research and keyword gaps. Assist with updating outdated content. Assist with editing and copywriting content as needed. Reviews marketing copy for SEO best practices and recommends improvements prior to publishing. Deployment of link-building strategy Build analytics dashboards using Google Analytics, Google Data Studio, and Excel Supports major web development projects, code releases, and other IT & Digital Marketing initiatives that impact SEO. QUALIFICATIONS (Education/Training, Experience and Certifications) A Bachelor\'s Degree in Marketing, Communications, or a related field Proficiency with content management systems and image editing software Experience with technical SEO and content marketing for a medium to large company. KNOWLEDGE SKILLS AND ABILITIES (Those necessary to perform the job competently) Knowledge: Strong e-marketing channel knowledge Experience with Google Analytics and Google Search Console Broad awareness of best practices for SEO, SEM, and Content Marketing. Basic knowledge of HTML, CSS, and JavaScript. Skills: Strong online marketing skills in order to design innovative and successful web marketing campaigns Excellent verbal and written communication skills. Able to effectively present concepts and reporting data to business users at the Manager / Director / VP level as well as to external customers Strong Project Management skills Abilities: Ability to multitask and prioritize in fast-paced environment Ability to work with minimal supervision to meet objectives set by Digital Marketing leadership. Ability to effectively foster business relationships across teams and develop a good view of how the business operates Ability to immerse oneself into the product and stories to generate relevant campaigns Additional qualities: Must be a demonstrated team player with a \'can-do\' mentality Excellent attention to detail and strong organizational skills to manage multiple work requests and projects. Able to independently prioritize workload ENVIRONMENTAL WORKING CONDITIONS & PHYSICAL EFFORT (Under Typical Positions) Typically works in an office environment with adequate lighting and ventilation and a normal range of temperature and noise level. A frequent volume of work and deadlines impose strain on routine basis. May intermittently travel domestically, international travel is unlikely. A certain flexibility of working hours is expected. Minimal physical effort is required. Work is mostly sedentary but does require walking, standing, bending, reaching, lifting or carrying objects that typically weigh less than 10 lbs. DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer. EEO Statement: We recognize the value of diverse workforce and aim to create employment opportunities such that all employees achieve their full potential and work in an environment free of discrimination and harassment. We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, caste, color, religious creed, ethnicity, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by central, national, provincial or local laws. 3rd party non-solicitation policy By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation

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