Job Description

:Role Title: Analyst, Marketing OperationsCompany Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industrys most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among Indias Best Companies to Work for 2024, #21 under LinkedIn Top Companies in India list, and received Top 25 BFSI recognition from Great Place To Work India. We have been ranked Top 5 among Indias Best Workplaces in Diversity, Equity, and Inclusion, and Top 10 among Indias Best Workplaces for Women in 2022.
• We offer 100% Work from Home flexibility for all our Functional employees and provide some of the best-in-class Employee Benefits and Programs catering to work-life balance and overall well-being. In addition to this, we also have Regional Engagement Hubs across India and a co-working space in Bangalore.

Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.Role Summary/Purpose:Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Creative Technology and Development Team will be responsible for designing and delivering dynamic media ad formats, HTML email templates and optimized landing pages. As an Analyst, you will be responsible for the coding, producing, proofing, testing, and troubleshooting HTML email templates. As an ideal candidate, you should have in-depth knowledge of creative & brand guidelines and specifications that include email/graphic design, testing across devices/platforms to ensure a consistent email experience in webmail as well as other email applications such as Google Gmail and Microsoft Outlook.Key Responsibilities :Utilize HTML/CSS and email marketing best practices to create and code responsive email templatesDevelop and build responsive email code using design files such as PSD, Indd and XDModify existing responsive email templates based on clients requirementContribute to the continued modernization and evolution of the HTML templatesPerforming quality checks and peer reviews by adhering to brand guidelinesApply the best practices in email development, email compliance regulations, and accessibilityDevelop high-quality and optimized HTML emails in line with company goals and objectivesEnsuring identical rendering across browsers, ESPs, and devicesCode, setup, test, and debug ad hoc email templates with dynamic contentProactively work with teammates to improve processes and work methods for greater efficiencyKeep up with industry standards and new best practices in email developmentRequired Skills/Knowledge :Bachelor's degree with 0-2 years of experience in Marketing or Operations or IT in the Financial Services industry.HTML, CSS, table-based layouts & mobile responsive coding experience IS A MUST.Experience with enterprise-level email platform and/or digital advertising/marketing platforms.General understanding of how a Marketing function provides service and support to business stakeholdersDetail oriented approachComfortable working with multiple prioritiesStrong communication, critical thinking, and process documentation skillsSuperior organization and coordination skills with a proactive approach to following up on requirementsTeam Player and ability to work in a highly collaborative environmentDemonstrated ability to maintain effective interactions across multiple relationships within the teamDesired Skills/Knowledge:Advanced knowledge and understanding of HTML and CSSProficient in responsive email design and front-end developmentExperience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, etc.)Relevant experience utilizing SalesForce Marketing Cloud or similar software. Agency experience preferredExtreme attention to detail and expert verbal and written communication skillsTesting and QA of email in multiple browsers, clients and ISPsExtensive experience with email testing tools, namely LitmusUnderstanding of dynamic content and personalizationTechnical understanding of platform-specific scripting languages (e.g., AMPscript, Freemarker, etc.) and/or JavaScript is a huge plusFamiliarity with email marketing and marketing automation technologyAbility and willingness to learn new technologies quicklyBe able to work independently as well as collaborate with other members of the email teamBe able to professionally interact with key stakeholders throughout the development processEligibility Criteria:Bachelors degree in any quantitative field with 0 to 2 years experience or in lieu of a degree, a high school certificate and additional 2 years of work experienceWork Timings:This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time - 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.For Internal Applicants:Understand the criteria or mandatory skills required for the role, before applyingInform your manager and HRM before applying for any role on WorkdayEnsure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)Must not be any corrective action plan (Formal/Final Formal) or PIPL4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible.L8 Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.L4+ Employees can applyGrade/Level: 08Job Family Group: Marketing

Synchrony