Amazon Ppc Specialist
Year Delhi, Delhi, India
Job Description
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Comm: Fluent Flexible for Delhi NCR (Only Exp. candidates required, 3+ yrs) We are seeking an experienced and results-driven Amazon PPC Specialist to join our dynamic team. In this role, you will be responsible for managing and optimizing pay-per-click (PPC) advertising campaigns across various Amazon Advertising channels. You will work closely with clients to understand their goals, increase their seller presence, and ensure their Amazon advertising strategies align with their business objectives. Key Responsibilities:
- Client Communication:
- Act as the primary point of contact for clients regarding their Amazon PPC campaigns.
- Regularly update clients on campaign performance, optimizations, and strategy adjustments.
- Provide insights and recommendations to clients to improve their Amazon advertising outcomes.
- Increasing Sellers:
- Develop strategies to attract and onboard new sellers to the platform.
- Work with sellers to optimize their product listings and advertising strategies for maximum visibility and sales.
- Educate sellers on best practices for Amazon PPC and overall marketplace success.
- Campaign Management:
- Develop, implement, and manage PPC campaigns on Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Brand Video.
- Conduct keyword research and selection for campaigns to ensure optimal targeting and performance.
- Monitor and adjust bids, budgets, and other campaign settings to meet client goals.
- Optimization:
- Continuously analyze campaign performance and make data-driven decisions to optimize keywords, bids, ad copy, and landing pages.
- Implement A/B testing strategies to improve ad performance and conversion rates.
- Utilize tools and platforms to streamline and enhance campaign management and reporting.
- Performance Monitoring:
- Track and report on key performance indicators (KPIs) such as ACOS (Advertising Cost of Sales), TACoS (Total Advertising Cost of Sales), profit margins, and overall ad spend.
- Monitor keyword rankings, daily trends, and competitor activity to maintain a competitive edge.
- Identify opportunities for growth and scaling successful campaigns.
- Collaboration:
- Work with other internal teams, including the DSP team, to ensure cohesive and integrated advertising strategies.
- Stay updated with the latest Amazon Advertising updates, policies, and best practices.
- Share knowledge and insights with team members to foster a culture of continuous improvement.
- Proven experience in managing Amazon PPC campaigns, with a strong track record of delivering results.
- In-depth understanding of Amazon\xe2\x80\x99s advertising platforms, including Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Brand Video.
- Proficiency in using Amazon advertising tools and analytics platforms.
- Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
- Excellent communication and client management skills.
- Experience in increasing seller presence and optimizing seller strategies on Amazon.
- Ability to work independently and manage multiple client accounts simultaneously.
- [Preferred] Certifications in Amazon Advertising or related fields.
- Health insurance
- Provident Fund
- Day shift
- Performance bonus
- total work: 1 year (Preferred)
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Job Detail
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Job IdJD3314167
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDelhi, Delhi, India
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EducationNot mentioned
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ExperienceYear