Job Description

We are having urgent opening with one of our Building Material client @Gurgaon.Role:

• A Brand Manager will be responsible for developing B2C Awareness, Engagement activities, Trade Activations, advertising strategies & custom marketing approach as well as making decisions about the cost associated with branding.

• Conceptualize and execute the annual marketing calendar: Design and execute campaigns across various media-both offline and online, Developing and implementing marketing communications plans that drive the demand for company products
• Brand Building by means of external and internal communications including information on new launches, product related communication, marketing developments, and regular information flow from the brand
• Independently design, launch and run Brand Campaigns.
• Plan & Execute marketing communication initiatives including product launches, exhibitions, ATL BTL campaigns & corporate events for both Domestic & International Market.
• Digital -Driving Digital presence for the Brand including website conceptualization, updations & Integrated Digital Campaigns spread across the year
• Collateral Management- Ensuring all collaterals of the brand are updated regularly and periodically reviewing their available in all markets
• Standardize Branding & display across the country for the product line. In shop Merchandise & retail brand visibility development
• Agency Management- Development of communication strategy & Creatives along with ensuring its implementation in line with projected outcomes via agency on board
• Developing new communication campaigns and programs, aimed for reaching sales targets including trade schemes
• Work with the relevant functions (Customer Support, Legal, Finance, Operations etc.)

• Minimum 2/3 years agency experience
• Minimum 6 years of total experience in Brand Management

Ciel HR